{"id":3798,"date":"2024-03-11T15:00:00","date_gmt":"2024-03-11T18:00:00","guid":{"rendered":"https:\/\/inspiremais.com\/blog\/?p=3798"},"modified":"2025-07-08T14:55:29","modified_gmt":"2025-07-08T17:55:29","slug":"como-destacar-sua-instituicao-de-ensino","status":"publish","type":"post","link":"https:\/\/inspiremais.com\/blog\/como-destacar-sua-instituicao-de-ensino\/","title":{"rendered":"Como destacar sua institui\u00e7\u00e3o de ensino em um mercado competitivo"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabela de conte\u00fado\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/inspiremais.com\/blog\/como-destacar-sua-instituicao-de-ensino\/#Estrategias_de_como_destacar_sua_Instituicao_de_Ensino\" >Estrat\u00e9gias de como destacar sua Institui\u00e7\u00e3o de Ensino<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/inspiremais.com\/blog\/como-destacar-sua-instituicao-de-ensino\/#Despertar_o_interesse_pela_sua_instituicao_atraves_do_branding_da_marca\" >Despertar o interesse pela sua institui\u00e7\u00e3o atrav\u00e9s do branding da marca<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/inspiremais.com\/blog\/como-destacar-sua-instituicao-de-ensino\/#Analise_da_Concorrencia\" >An\u00e1lise da Concorr\u00eancia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/inspiremais.com\/blog\/como-destacar-sua-instituicao-de-ensino\/#Acompanhe_as_tendencias_tecnologicas\" >Acompanhe as tend\u00eancias tecnol\u00f3gicas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/inspiremais.com\/blog\/como-destacar-sua-instituicao-de-ensino\/#Conclusao\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3798\" class=\"elementor elementor-3798\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b7f49c5 e-flex e-con-boxed e-con e-parent\" data-id=\"b7f49c5\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9d097f4 e-con-full e-flex e-con e-child\" data-id=\"9d097f4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6892328 elementor-widget elementor-widget-text-editor\" data-id=\"6892328\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Em um esfor\u00e7o constante na busca de como realizar a<a href=\"https:\/\/inspiremais.com\/blog\/as-melhores-estrategias-para-atrair-mais-alunos\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-type=\"link\" data-id=\"https:\/\/inspiremais.com\/blog\/as-melhores-estrategias-para-atrair-mais-alunos\/\">\u00a0convers\u00e3o de leads em matr\u00edculas<\/a>\u00a0ao se destacar de outras institui\u00e7\u00f5es, algumas IES se deparam com obst\u00e1culos como a\u00a0<a href=\"https:\/\/inspiremais.com\/blog\/tecnologia-sua-maior-aliada-para-matricular-mais\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-type=\"link\" data-id=\"https:\/\/inspiremais.com\/blog\/tecnologia-sua-maior-aliada-para-matricular-mais\/\">tecnologia na educa\u00e7\u00e3o<\/a>\u00a0e como destacar sua institui\u00e7\u00e3o de ensino em um mercado competitivo ao aplicar o marketing educacional.<\/p>\n<p>\u00c0 medida que a concorr\u00eancia no cen\u00e1rio educacional se intensifica, o posicionamento de marca torna-se necess\u00e1rio para o bom reconhecimento do seu centro educacional.<\/p>\n<p>A seguir, apresentaremos algumas estrat\u00e9gias fundamentais para iniciar o processo de cria\u00e7\u00e3o do seu posicionamento no mercado educacional.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f60ffb elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-heading\" data-id=\"2f60ffb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Estrategias_de_como_destacar_sua_Instituicao_de_Ensino\"><\/span>Estrat\u00e9gias de como destacar sua Institui\u00e7\u00e3o de Ensino<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ebb0db elementor-widget elementor-widget-text-editor\" data-id=\"9ebb0db\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"bsf-rt-reading-time\"><span class=\"bsf-rt-display-label\" prefix=\"Tempo de leitura estimado:\">\n\t\t<\/span> <span class=\"bsf-rt-display-time\" reading_time=\"3\"><\/span> \n\t\t<span class=\"bsf-rt-display-postfix\" postfix=\"mins\"><\/span><\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-411953e elementor-widget elementor-widget-text-editor\" data-id=\"411953e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Se faz necess\u00e1rio adotar estrat\u00e9gias eficazes para destacar sua institui\u00e7\u00e3o e atrair tanto a aten\u00e7\u00e3o quanto a prefer\u00eancia dos estudantes em potencial.\u00a0<\/p>\n<p><strong>Nesse contexto, listamos as melhores estrat\u00e9gias de como destacar sua institui\u00e7\u00e3o de ensino e melhorar o seu posicionamento educacional, confira:<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f4c652 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4f4c652\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d116e8 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"4d116e8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Despertar_o_interesse_pela_sua_instituicao_atraves_do_branding_da_marca\"><\/span>Despertar o interesse pela sua institui\u00e7\u00e3o atrav\u00e9s do branding da marca<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18804e8 elementor-widget elementor-widget-text-editor\" data-id=\"18804e8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Se a sua institui\u00e7\u00e3o busca um posicionamento no mercado educacional, o<a href=\"https:\/\/rockcontent.com\/br\/blog\/branding\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" data-type=\"link\" data-id=\"https:\/\/rockcontent.com\/br\/blog\/branding\/\">\u00a0branding\u00a0<\/a>\u00e9 uma etapa de alto valor e requer bastante aten\u00e7\u00e3o, isso por existir a necessidade de alinhar a imagem propagada da escola com a experi\u00eancia real oferecida aos alunos.<\/p>\n<p>Nessa etapa, s\u00e3o delineados valores e atributos que permeiam as estrat\u00e9gias de marketing, e orientam todas as facetas da institui\u00e7\u00e3o, desde a contrata\u00e7\u00e3o de profissionais at\u00e9 as decis\u00f5es administrativas, atendimento ao p\u00fablico, discurso institucional, e o pr\u00f3prio processo de ensino em sala de aula.<\/p>\n<p>Para que a institui\u00e7\u00e3o cumpra suas promessas de maneira aut\u00eantica, \u00e9 essencial que o discurso seja consistente em todas as intera\u00e7\u00f5es e opera\u00e7\u00f5es cotidianas.<\/p>\n<p>Qualquer disparidade entre a mensagem transmitida e a experi\u00eancia proporcionada ser\u00e1 percebida pelo p\u00fablico, resultando em desconfian\u00e7a e, eventualmente, em uma exposi\u00e7\u00e3o negativa.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7c1387 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"a7c1387\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Analise_da_Concorrencia\"><\/span>An\u00e1lise da Concorr\u00eancia<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f40483 elementor-widget elementor-widget-text-editor\" data-id=\"6f40483\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A an\u00e1lise da concorr\u00eancia se apresenta como uma grande estrat\u00e9gia para entender o posicionamento da institui\u00e7\u00e3o no mercado.<\/p>\n<p>Fa\u00e7a um mapeamento o mais completo poss\u00edvel, coloque nele todos os concorrentes e todas as informa\u00e7\u00f5es que voc\u00ea conseguir levantar sobre o que eles oferecem.<\/p>\n<p>A finalidade desse mapeamento \u00e9 identificar lacunas no mercado, ou seja, entender quais diferenciais as outras institui\u00e7\u00f5es n\u00e3o possuem e que s\u00e3o valorizadas pelo seu p\u00fablico-alvo .Ent\u00e3o, o seu centro de ensino pode focar em desenvolver esses diferenciais e divulg\u00e1-los ao p\u00fablico.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0a3cbe elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"e0a3cbe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Acompanhe_as_tendencias_tecnologicas\"><\/span>Acompanhe as tend\u00eancias tecnol\u00f3gicas<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b30a589 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"b30a589\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00c9 quase imposs\u00edvel para uma marca se consolidar sem estar atenta \u00e0s tend\u00eancias em constante evolu\u00e7\u00e3o. Se tratando do mercado educacional, a crescente integra\u00e7\u00e3o da tecnologia no ensino, nos processos e na comunica\u00e7\u00e3o se destaca como uma tend\u00eancia inescap\u00e1vel, especialmente ap\u00f3s os eventos desafiadores da pandemia.<\/p>\n<p>Mesmo que a tecnologia n\u00e3o seja o foco central do seu posicionamento, \u00e9 importante que ela esteja presente onde for necess\u00e1ria. Afinal, \u00e9 pouco prov\u00e1vel que os pais esperem para seus filhos uma educa\u00e7\u00e3o que n\u00e3o os prepare adequadamente para um mercado de trabalho cada vez mais tecnol\u00f3gico e automatizado. Educar os estudantes do presente, que ser\u00e3o os profissionais do futuro, sem considerar as demandas tecnol\u00f3gicas atuais e futuras, n\u00e3o faz sentido.<\/p>\n<p>A menos que sua institui\u00e7\u00e3o tenha como p\u00fablico-alvo um nicho espec\u00edfico que busca um modelo desconectado, n\u00e3o se deve ignorar as tend\u00eancias tecnol\u00f3gicas.\u00a0<\/p>\n<p><strong>E como o nosso time tem a miss\u00e3o de facilitar o seu percurso no marketing educacional, realizamos um conte\u00fado exclusivo sobre os segredos das 30.000 matr\u00edculas, confira abaixo:<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9b6819d e-con-full e-flex e-con e-child\" data-id=\"9b6819d\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-568e10f e-con-full e-flex e-con e-child\" data-id=\"568e10f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9b7a389 elementor-widget elementor-widget-video\" data-id=\"9b7a389\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/nikzWVYdDPs?feature=shared&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3ee669 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"f3ee669\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Conclusao\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01c9546 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"01c9546\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Neste conte\u00fado, podemos compreender as complexidades e demandas do mercado educacional, destacando estrat\u00e9gias para que sua IE se destaque em meio \u00e0 competitividade que vem se tornando cada vez maior.<\/p>\n<p>A incurs\u00e3o no marketing digital, com foco na cria\u00e7\u00e3o de conte\u00fado, destaca-se como uma ferramenta para ampliar o alcance e engajar seu p\u00fablico.<\/p>\n<p>O m\u00e9todo INSPIRE ajuda a transformar o posicionamento da sua institui\u00e7\u00e3o de ensino no digital, n\u00f3s podemos te ajudar a captar as oportunidades de neg\u00f3cio no digital e convert\u00ea-las em dinheiro no seu bolso.<\/p>\n<p>O perfil da sua institui\u00e7\u00e3o nas redes sociais \u00e9 uma extens\u00e3o dela no mundo digital: ele pode ser a porta de entrada ou de sa\u00edda dos clientes. Tudo depende do seu marketing e como est\u00e1 sendo aplicado.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c708393 elementor-align-center e-transform elementor-widget elementor-widget-button\" data-id=\"c708393\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.1,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/inspiremais.com\/central-de-conteudos-marketing\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Baixar Ebooks Gratuitos<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-942a85e elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"942a85e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A forma como sua institui\u00e7\u00e3o se posiciona \u00e9 a forma como o aluno vai perceb\u00ea-la. Se o seu neg\u00f3cio educacional tiver um excelente perfil e um atendimento individualizado, n\u00e3o existe lead quente ou frio \u2013 apenas matr\u00edculas e faturamento.<\/p>\n<p>O Grupo Inspire est\u00e1 pronto para ser a parceria que elevar\u00e1 sua institui\u00e7\u00e3o a novos patamares.<\/p>\n<p><strong>Gostou do Conte\u00fado? Fala pra gente nos coment\u00e1rios abaixo, quais estrat\u00e9gias j\u00e1 est\u00e3o aplicadas na sua IES?<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58ef693 elementor-align-center e-transform elementor-widget elementor-widget-button\" data-id=\"58ef693\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.1,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/wa.me\/5547999534728?text=Ol%C3%A1%2C+quero+matricular+mais%21\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Falar pelo WhatsApp<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Em um esfor\u00e7o constante na busca de como realizar a\u00a0convers\u00e3o de leads em matr\u00edculas\u00a0ao se destacar de outras institui\u00e7\u00f5es, algumas IES se deparam com obst\u00e1culos como a\u00a0tecnologia na educa\u00e7\u00e3o\u00a0e como destacar sua institui\u00e7\u00e3o de ensino em um mercado competitivo ao aplicar o marketing educacional. \u00c0 medida que a concorr\u00eancia no cen\u00e1rio educacional se intensifica, o [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":3802,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,7,53],"tags":[],"class_list":["post-3798","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-marketing-digital","category-marketing-tendencias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - 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