{"id":3994,"date":"2024-04-03T15:43:08","date_gmt":"2024-04-03T18:43:08","guid":{"rendered":"https:\/\/inspiremais.com\/blog\/?p=3994"},"modified":"2025-07-08T14:35:45","modified_gmt":"2025-07-08T17:35:45","slug":"estrategia-para-o-periodo-de-matriculas","status":"publish","type":"post","link":"https:\/\/inspiremais.com\/blog\/estrategia-para-o-periodo-de-matriculas\/","title":{"rendered":"Como planejar uma estrat\u00e9gia para o per\u00edodo de matr\u00edculas na sua escola"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabela de conte\u00fado\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/inspiremais.com\/blog\/estrategia-para-o-periodo-de-matriculas\/#Como_planejar_uma_estrategia_para_o_periodo_de_matriculas_na_sua_escola\" >Como planejar uma estrat\u00e9gia para o per\u00edodo de matr\u00edculas na sua escola<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/inspiremais.com\/blog\/estrategia-para-o-periodo-de-matriculas\/#Saiba_divulgar_o_proposito_da_sua_escola\" >Saiba divulgar o prop\u00f3sito da sua escola<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/inspiremais.com\/blog\/estrategia-para-o-periodo-de-matriculas\/#Entenda_sua_proposta_de_valor\" >Entenda sua proposta de valor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/inspiremais.com\/blog\/estrategia-para-o-periodo-de-matriculas\/#Destaque_seus_pontos_fortes_durante_a_campanha_de_matricula\" >Destaque seus pontos fortes durante a campanha de matr\u00edcula<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/inspiremais.com\/blog\/estrategia-para-o-periodo-de-matriculas\/#Prometa_o_que_pode_cumprir\" >Prometa o que pode cumprir<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/inspiremais.com\/blog\/estrategia-para-o-periodo-de-matriculas\/#Conclusao\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3994\" class=\"elementor elementor-3994\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-732f56b9 e-flex e-con-boxed e-con e-parent\" data-id=\"732f56b9\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3705592 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-heading\" data-id=\"3705592\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Como_planejar_uma_estrategia_para_o_periodo_de_matriculas_na_sua_escola\"><\/span>Como planejar uma estrat\u00e9gia para o per\u00edodo de matr\u00edculas na sua escola<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39bb1d3 elementor-widget elementor-widget-text-editor\" data-id=\"39bb1d3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"bsf-rt-reading-time\"><span class=\"bsf-rt-display-label\" prefix=\"Tempo de leitura estimado:\">\n\t\t<\/span> <span class=\"bsf-rt-display-time\" reading_time=\"4\"><\/span> \n\t\t<span class=\"bsf-rt-display-postfix\" postfix=\"mins\"><\/span><\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c822e0 elementor-widget elementor-widget-text-editor\" data-id=\"5c822e0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Guia completo de como planejar uma estrat\u00e9gia para o per\u00edodo de matr\u00edculas: o per\u00edodo de matr\u00edculas \u00e9 essencial e o mais esperado pelas institui\u00e7\u00f5es de ensino, exigindo estrat\u00e9gias para garantir tanto a fideliza\u00e7\u00e3o dos alunos atuais quanto a capta\u00e7\u00e3o de outros novos alunos.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>A cada ano, o jogo pode come\u00e7ar desfavor\u00e1vel para as escolas. Essa realidade enfatiza que, sem a capta\u00e7\u00e3o de novos alunos, a institui\u00e7\u00e3o enfrentar\u00e1 uma diminui\u00e7\u00e3o cont\u00ednua.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Essa tend\u00eancia negativa ocorre devido a dois fatores principais: a evas\u00e3o natural dos alunos que alcan\u00e7am a \u00faltima s\u00e9rie oferecida. E al\u00e9m disso, a evas\u00e3o decorrente da falta de fideliza\u00e7\u00e3o das fam\u00edlias, muitas vezes ocorrendo silenciosamente e antes mesmo de a escola perceber ou ser notificada de qualquer problema.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Sendo assim, podemos entender que o trabalho de matr\u00edcula escolar precisa acontecer durante todo o ano, n\u00e3o apenas renovado no fim de cada semestre. \u00c9 somente assim que as IES conseguem garantir a taxa de fideliza\u00e7\u00e3o e continuar crescendo anualmente.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Embora essa equa\u00e7\u00e3o possa parecer simples \u00e0 primeira vista, sua efetiva\u00e7\u00e3o demanda um planejamento meticuloso e direcionado, capaz de atender \u00e0s necessidades espec\u00edficas da escola e do seu p\u00fablico-alvo.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><strong>Pensando nas dificuldades de venda das institui\u00e7\u00f5es, organizamos um guia completo de como planejar uma estrat\u00e9gia para o per\u00edodo de matr\u00edculas!<\/strong><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><strong>Continue a leitura e confira!<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a1a99a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"9a1a99a\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e91bf76 e-flex e-con-boxed e-con e-parent\" data-id=\"e91bf76\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b2aad2f elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"b2aad2f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Saiba_divulgar_o_proposito_da_sua_escola\"><\/span>Saiba divulgar o prop\u00f3sito da sua escola<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ac56e07 e-con-full e-flex e-con e-child\" data-id=\"ac56e07\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1b38f2a e-con-full e-flex e-con e-child\" data-id=\"1b38f2a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aa17fe3 elementor-widget elementor-widget-image\" data-id=\"aa17fe3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"667\" src=\"https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/04\/image-2.png\" class=\"attachment-full size-full wp-image-4000\" alt=\"estrat\u00e9gias para o per\u00edodo de matr\u00edcula\" srcset=\"https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/04\/image-2.png 1080w, https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/04\/image-2-300x185.png 300w, https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/04\/image-2-1024x632.png 1024w, https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/04\/image-2-768x474.png 768w, https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/04\/image-2-750x463.png 750w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-85c37ad e-con-full e-flex e-con e-child\" data-id=\"85c37ad\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66f743a elementor-widget elementor-widget-text-editor\" data-id=\"66f743a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Compreender o prop\u00f3sito fundamental da exist\u00eancia da sua escola \u00e9 um passo primordial que precede a campanha de matr\u00edcula escolar para atrair o seu p\u00fablico alvo.\u00a0<\/p>\n<p><a href=\"https:\/\/rockcontent.com\/br\/blog\/o-circulo-dourado\/\"><strong>Segundo Simon Sinek<\/strong><\/a><strong>, o seu p\u00fablico n\u00e3o adquire o que voc\u00ea faz, mas sim por que voc\u00ea o faz.<\/strong><\/p>\n<p>Assim, ao definir claramente o prop\u00f3sito e comunic\u00e1-lo abertamente aos alunos e respons\u00e1veis,\u00a0 \u00e9 poss\u00edvel estabelecer conex\u00f5es aut\u00eanticas com as fam\u00edlias, promovendo a fideliza\u00e7\u00e3o dos alunos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-833eba2 e-flex e-con-boxed e-con e-parent\" data-id=\"833eba2\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ef7e7d3 e-con-full e-flex e-con e-child\" data-id=\"ef7e7d3\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-009c718 e-con-full e-flex e-con e-child\" data-id=\"009c718\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1dbc3bd elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"1dbc3bd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Entenda_sua_proposta_de_valor\"><\/span>Entenda sua proposta de valor<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2e8857 elementor-widget elementor-widget-text-editor\" data-id=\"b2e8857\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Depois de entender e comunicar o seu prop\u00f3sito, o primeiro passo para desenvolver uma estrat\u00e9gia de aumento de matr\u00edculas \u00e9 destacar as vantagens da institui\u00e7\u00e3o, de modo que os pais possam\u00a0identificar o seu diferencial em rela\u00e7\u00e3o aos seus concorrentes.<\/p>\n<p>Uma maneira de determinar suas caracter\u00edsticas distintivas \u00e9 revisitar a proposta de valor da escola, por meio de um di\u00e1logo aberto e transparente com a equipe interna.<\/p>\n<p><strong><br \/>Convoque uma reuni\u00e3o e trate quest\u00f5es com sua equipe, tais como:<\/strong><\/p>\n<p>&#8211; Quem somos n\u00f3s enquanto escola?<\/p>\n<p>&#8211; Por que somos valorizados?<\/p>\n<p>&#8211; Por que somos a melhor escolha para nossos alunos?<\/p>\n<p>&#8211; Por que somos a melhor op\u00e7\u00e3o para os pais?<\/p>\n<p><br \/>Registre as respostas da equipe e analise as ideias para entender o que sua equipe considera mais importante para os clientes.<\/p>\n<p>Em seguida, busque a perspectiva dos clientes, selecionando um grupo de pais e alunos para conversas individuais.\u00a0<strong>Afinal, obter uma compreens\u00e3o de seus pontos fortes \u00e9 importante para orientar a campanha de matr\u00edculas para o p\u00fablico-alvo correto.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d090d33 e-flex e-con-boxed e-con e-parent\" data-id=\"d090d33\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-35fe439 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"35fe439\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Destaque_seus_pontos_fortes_durante_a_campanha_de_matricula\"><\/span>Destaque seus pontos fortes durante a campanha de matr\u00edcula<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-132fb7e e-con-full e-flex e-con e-child\" data-id=\"132fb7e\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-119ec8a e-con-full e-flex e-con e-child\" data-id=\"119ec8a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-633dd06 elementor-widget elementor-widget-text-editor\" data-id=\"633dd06\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ap\u00f3s identificar os principais pontos positivos da sua escola, \u00e9 importante deixar claro esses diferenciais nas campanhas de marketing.<\/p>\n<p>Alguns centros de ensino, por exemplo, destacam a quantidade de alunos que ingressam em renomadas universidades. Outros ressaltam seus professores e a longa tradi\u00e7\u00e3o de excel\u00eancia acad\u00eamica.<\/p>\n<p>Esses pontos podem ser comunicados por meio de redes sociais, do site da escola, de an\u00fancios em m\u00eddias tradicionais e at\u00e9 mesmo atrav\u00e9s de aplicativos utilizados para comunica\u00e7\u00e3o interna na institui\u00e7\u00e3o.\u200d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-02e10c4 e-con-full e-flex e-con e-child\" data-id=\"02e10c4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43877ca elementor-widget elementor-widget-image\" data-id=\"43877ca\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"540\" height=\"333\" src=\"https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/03\/image-7.png\" class=\"attachment-full size-full wp-image-3822\" alt=\"\" srcset=\"https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/03\/image-7.png 540w, https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/03\/image-7-300x185.png 300w\" sizes=\"(max-width: 540px) 100vw, 540px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a447425 e-flex e-con-boxed e-con e-parent\" data-id=\"a447425\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ee292b7 e-con-full e-flex e-con e-child\" data-id=\"ee292b7\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0c65248 e-con-full e-flex e-con e-child\" data-id=\"0c65248\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d6d40b6 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"d6d40b6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Prometa_o_que_pode_cumprir\"><\/span>Prometa o que pode cumprir<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2f9a40 elementor-widget elementor-widget-text-editor\" data-id=\"e2f9a40\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Uma vez identificados os pontos fortes, o pr\u00f3ximo passo \u00e9 elaborar as promessas da institui\u00e7\u00e3o, apresentando de forma clara e segura o m\u00e9todo educacional e a experi\u00eancia oferecida aos alunos.<\/p>\n<p>Comprometer-se com o p\u00fablico-alvo \u00e9 fundamental para estabelecer expectativas, promover a fideliza\u00e7\u00e3o, evitar ambiguidades sobre os servi\u00e7os oferecidos e prevenir a insatisfa\u00e7\u00e3o dos pais por n\u00e3o receberem o que foi contratado.<\/p>\n<p>Para cumprir essas promessas,<strong>\u00a0\u00e9 essencial oferecer um atendimento atencioso<\/strong>\u00a0e esclarecer d\u00favidas, respaldando-se em exemplos e dados concretos. No entanto, essa comunica\u00e7\u00e3o n\u00e3o deve se limitar apenas \u00e0 campanha de matr\u00edcula.<\/p>\n<p>A comunica\u00e7\u00e3o deve ser cont\u00ednua ao longo do ano, pois com o tempo os respons\u00e1veis pelas crian\u00e7as podem questionar se a escola est\u00e1 cumprindo o que foi prometido inicialmente. Portanto, \u00e9 importante trabalhar para manter os pais constantemente alinhados e encantados com a proposta pedag\u00f3gica da institui\u00e7\u00e3o.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a00766a e-flex e-con-boxed e-con e-parent\" data-id=\"a00766a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6467549 e-con-full e-flex e-con e-child\" data-id=\"6467549\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-269309c e-con-full e-flex e-con e-child\" data-id=\"269309c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b53aa1 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"4b53aa1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Conclusao\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b2fe68 elementor-widget elementor-widget-text-editor\" data-id=\"2b2fe68\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Em resumo, estabelecer boas estrat\u00e9gias para aumentar as matr\u00edculas em uma escola envolve uma s\u00e9rie de etapas fundamentais, entendendo que \u00e9 essencial compreender e\u00a0<strong>comunicar claramente o prop\u00f3sito da institui\u00e7\u00e3o, alinhando-o com os valores e expectativas dos pais e alunos.<\/strong><\/p>\n<p>Al\u00e9m disso, compreendemos quanto \u00e9 importante formular promessas claras e consistentes sobre a experi\u00eancia educacional oferecida, garantindo que as expectativas dos pais sejam atendidas e que haja uma comunica\u00e7\u00e3o cont\u00ednua para manter o alinhamento ao longo do tempo.<\/p>\n<p>Ao adotar uma abordagem estrat\u00e9gica que engloba desde a defini\u00e7\u00e3o do prop\u00f3sito at\u00e9 a entrega consistente da promessa da institui\u00e7\u00e3o, as escolas podem atrair e reter alunos de forma mais eficaz, promovendo o crescimento quantitativo e a satisfa\u00e7\u00e3o e o envolvimento da comunidade escolar.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af55519 elementor-align-center e-transform elementor-widget elementor-widget-button\" data-id=\"af55519\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.1,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/inspiremais.com\/central-de-conteudos-marketing\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Baixar Ebooks Gratuitos<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6a56cb elementor-widget elementor-widget-text-editor\" data-id=\"c6a56cb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Gostou do conte\u00fado?\u00a0 J\u00e1 sabe como planejar uma estrat\u00e9gia para o per\u00edodo de matr\u00edculas?<\/strong><\/p>\n<p><strong>Otimize sua campanha escolar de matr\u00edculas com a ajuda do nosso time Inspire+!<\/strong><\/p>\n<p><strong>Descubra como a nossa solu\u00e7\u00e3o simplifica o seu processo de planejar a estrat\u00e9gia para o per\u00edodo de matr\u00edculas, agiliza a comunica\u00e7\u00e3o com os pais e aumenta a efici\u00eancia da sua campanha.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c272ee elementor-align-center e-transform elementor-widget elementor-widget-button\" data-id=\"8c272ee\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.1,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/wa.me\/5547999534728?text=Ol%C3%A1%2C+quero+matricular+mais%21\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Falar pelo WhatsApp<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Como planejar uma estrat\u00e9gia para o per\u00edodo de matr\u00edculas na sua escola Guia completo de como planejar uma estrat\u00e9gia para o per\u00edodo de matr\u00edculas: o per\u00edodo de matr\u00edculas \u00e9 essencial e o mais esperado pelas institui\u00e7\u00f5es de ensino, exigindo estrat\u00e9gias para garantir tanto a fideliza\u00e7\u00e3o dos alunos atuais quanto a capta\u00e7\u00e3o de outros novos alunos. [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":3998,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,52],"tags":[],"class_list":["post-3994","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","category-matriculas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Como planejar uma estrat\u00e9gia para o per\u00edodo de matr\u00edculas na sua escola - Inspire+<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inspiremais.com\/blog\/estrategia-para-o-periodo-de-matriculas\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como planejar uma estrat\u00e9gia para o per\u00edodo de matr\u00edculas na sua escola - Inspire+\" \/>\n<meta property=\"og:description\" content=\"Como planejar uma estrat\u00e9gia para o per\u00edodo de matr\u00edculas na sua escola Guia completo de como planejar uma estrat\u00e9gia para o per\u00edodo de matr\u00edculas: o per\u00edodo de matr\u00edculas \u00e9 essencial e o mais esperado pelas institui\u00e7\u00f5es de ensino, exigindo estrat\u00e9gias para garantir tanto a fideliza\u00e7\u00e3o dos alunos atuais quanto a capta\u00e7\u00e3o de outros novos alunos. 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