{"id":4174,"date":"2024-05-01T12:00:00","date_gmt":"2024-05-01T15:00:00","guid":{"rendered":"https:\/\/inspiremais.com\/blog\/?p=4174"},"modified":"2025-07-08T16:23:02","modified_gmt":"2025-07-08T19:23:02","slug":"guia-para-realizar-a-campanha-de-rematricula","status":"publish","type":"post","link":"https:\/\/inspiremais.com\/blog\/guia-para-realizar-a-campanha-de-rematricula\/","title":{"rendered":"Guia completo de como realizar a campanha de rematr\u00edcula\u00a0"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabela de conte\u00fado\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/inspiremais.com\/blog\/guia-para-realizar-a-campanha-de-rematricula\/#Qual_a_importancia_de_um_planejamento_previo_para_sua_campanha_de_rematricula\" >Qual a import\u00e2ncia de um planejamento pr\u00e9vio para sua campanha de rematr\u00edcula?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/inspiremais.com\/blog\/guia-para-realizar-a-campanha-de-rematricula\/#Como_planejar_uma_campanha_de_rematricula_escolar_com_sucesso\" >Como planejar uma campanha de rematr\u00edcula escolar com sucesso?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/inspiremais.com\/blog\/guia-para-realizar-a-campanha-de-rematricula\/#Conclusao\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4174\" class=\"elementor elementor-4174\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9e170b7 e-flex e-con-boxed e-con e-parent\" data-id=\"9e170b7\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ca20c26 e-con-full e-flex e-con e-child\" data-id=\"ca20c26\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f965f95 elementor-widget elementor-widget-text-editor\" data-id=\"f965f95\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Todo gestor educacional compreende a import\u00e2ncia de atrair novos alunos para garantir um n\u00famero saud\u00e1vel de matr\u00edculas e uma situa\u00e7\u00e3o financeira est\u00e1vel para a institui\u00e7\u00e3o de ensino.\u00a0<\/p>\n<p>No entanto, a<strong>\u00a0reten\u00e7\u00e3o de estudantes por meio da campanha de rematr\u00edcula, \u00e9 muitas vezes negligenciada<\/strong>\u00a0em meio \u00e0 agita\u00e7\u00e3o da\u00a0<a href=\"https:\/\/inspiremais.com\/blog\/captacao-de-alunos-estrategias-e-marketing\/\" data-type=\"link\" data-id=\"https:\/\/inspiremais.com\/blog\/captacao-de-alunos-estrategias-e-marketing\/\"><strong>capta\u00e7\u00e3o de novos alunos<\/strong>.<\/a><\/p>\n<p>O per\u00edodo de rematr\u00edcula pode se tornar uma corrida contra o tempo, sobrecarregando a gest\u00e3o pedag\u00f3gica e resultando na perda de alunos, muitas vezes sem entender os motivos.<\/p>\n<p>Pensando nisso, realizamos um guia em busca de fornecer uma forma de planejamento e como realizar a campanha de rematr\u00edcula escolar com sucesso, com destaque na import\u00e2ncia da reten\u00e7\u00e3o de alunos para o crescimento sustent\u00e1vel da institui\u00e7\u00e3o de ensino.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-967ee94 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-heading\" data-id=\"967ee94\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Qual_a_importancia_de_um_planejamento_previo_para_sua_campanha_de_rematricula\"><\/span>Qual a import\u00e2ncia de um planejamento pr\u00e9vio para sua campanha de rematr\u00edcula?<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fdf4852 elementor-widget elementor-widget-text-editor\" data-id=\"fdf4852\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"bsf-rt-reading-time\"><span class=\"bsf-rt-display-label\" prefix=\"Tempo de leitura estimado:\">\n\t\t<\/span> <span class=\"bsf-rt-display-time\" reading_time=\"3\"><\/span> \n\t\t<span class=\"bsf-rt-display-postfix\" postfix=\"mins\"><\/span><\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-acf687f elementor-widget elementor-widget-image\" data-id=\"acf687f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"667\" src=\"https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/04\/image-32.png\" class=\"attachment-full size-full wp-image-4181\" alt=\"\" srcset=\"https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/04\/image-32.png 1080w, https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/04\/image-32-300x185.png 300w, https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/04\/image-32-1024x632.png 1024w, https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/04\/image-32-768x474.png 768w, https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/04\/image-32-750x463.png 750w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77fed2f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"77fed2f\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d09cea elementor-widget elementor-widget-text-editor\" data-id=\"9d09cea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Antes de qualquer coisa, \u00e9 fundamental compreender que \u00e9 mais econ\u00f4mico e eficiente reter alunos do que captar novos.\u00a0<\/strong>Os alunos j\u00e1 familiarizados com a institui\u00e7\u00e3o t\u00eam um v\u00ednculo estabelecido e, portanto, \u00e9 mais f\u00e1cil convenc\u00ea-los a continuar.<\/p>\n<p>O\u00a0<a href=\"https:\/\/agenciabrasil.ebc.com.br\/educacao\/noticia\/2021-01\/censo-escolar-2020-aponta-reducao-de-matriculas-no-ensino-basico\">Censo Escolar de 2020<\/a>\u00a0revelou uma diminui\u00e7\u00e3o de 1,2% no n\u00famero total de matr\u00edculas no ensino b\u00e1sico. Os dados apontam que foram contabilizadas 47,3 milh\u00f5es de matr\u00edculas no n\u00edvel b\u00e1sico, representando uma queda de aproximadamente 579 mil matr\u00edculas em rela\u00e7\u00e3o ao ano anterior.<\/p>\n<p>O decl\u00ednio nas matr\u00edculas, como revelado pelo Censo Escolar de 2020, destaca a import\u00e2ncia de estrat\u00e9gias para a reten\u00e7\u00e3o de alunos.\u00a0<\/p>\n<p><strong>Um planejamento estruturado proporciona\u00a0 uma melhor gest\u00e3o, satisfa\u00e7\u00e3o dos pais e respons\u00e1veis, al\u00e9m de aliviar a carga de trabalho da equipe escolar.<\/strong><\/p>\n<p>Um processo organizado tamb\u00e9m contribui para a sa\u00fade financeira da escola, pois\u00a0<strong>evita gastos desnecess\u00e1rios com estrat\u00e9gias de capta\u00e7\u00e3o ineficazes.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03ea890 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"03ea890\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Como_planejar_uma_campanha_de_rematricula_escolar_com_sucesso\"><\/span>Como planejar uma campanha de rematr\u00edcula escolar com sucesso?<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e81030 elementor-widget elementor-widget-image\" data-id=\"4e81030\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"667\" src=\"https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/04\/image-33.png\" class=\"attachment-full size-full wp-image-4183\" alt=\"\" srcset=\"https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/04\/image-33.png 1080w, https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/04\/image-33-300x185.png 300w, https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/04\/image-33-1024x632.png 1024w, https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/04\/image-33-768x474.png 768w, https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/04\/image-33-750x463.png 750w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d30d3fe elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d30d3fe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Para garantir o sucesso da campanha de rematr\u00edcula e promover a reten\u00e7\u00e3o de alunos,\u00a0<strong>ser\u00e1 importante seguir alguns passos do nosso guia:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Estabele\u00e7a um cronograma bem definido:\u00a0<\/strong>determine datas para o in\u00edcio e t\u00e9rmino das rematr\u00edculas, considerando um per\u00edodo suficiente para que os pais possam se organizar, mas n\u00e3o t\u00e3o longo a ponto de prejudicar a efici\u00eancia da escola. Atente-se de informar aos pais e respons\u00e1veis sobre o in\u00edcio das rematr\u00edculas com anteced\u00eancia, evitando que deixem passar a data devido \u00e0 falta de informa\u00e7\u00e3o.<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li><strong>Utilize os canais de comunica\u00e7\u00e3o adequados:\u00a0<\/strong>al\u00e9m de avisar sobre as rematr\u00edculas, utilize\u00a0<strong>diferentes canais de comunica\u00e7\u00e3o, como e-mails, redes sociais, reuni\u00f5es e aplicativos<\/strong>, para promover a campanha e destacar os benef\u00edcios da continuidade na institui\u00e7\u00e3o.<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li><strong>Ofere\u00e7a descontos e vantagens especiais:\u00a0<\/strong>planeje previamente os benef\u00edcios oferecidos aos alunos que optarem pela rematr\u00edcula, como\u00a0<strong>descontos, brindes ou promo\u00e7\u00f5es<\/strong>. Estabele\u00e7a prazos limites para incentivar a decis\u00e3o r\u00e1pida.<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li><strong>Avalie estrat\u00e9gias de negocia\u00e7\u00e3o:<\/strong>\u00a0calcule at\u00e9 onde a escola pode flexibilizar os pre\u00e7os para evitar a evas\u00e3o de alunos devido a quest\u00f5es financeiras. Utilize a negocia\u00e7\u00e3o como uma ferramenta estrat\u00e9gica, dispon\u00edvel quando necess\u00e1rio.<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li><strong>Organize eventos relacionados \u00e0 reten\u00e7\u00e3o de alunos:\u00a0<\/strong>realize eventos escolares que promovam a integra\u00e7\u00e3o e fortale\u00e7am o v\u00ednculo entre alunos, pais e a institui\u00e7\u00e3o, como\u00a0<strong>festas, feiras culturais e atividades esportivas<\/strong>.<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li><strong>Revise e atualize documentos:\u00a0<\/strong>certifique-se de que todos os documentos necess\u00e1rios para o processo de rematr\u00edcula estejam atualizados e prontos, evitando contratempos de \u00faltima hora.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-399f8d3 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"399f8d3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Conclusao\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dd10b5 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4dd10b5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Uma campanha de rematr\u00edcula bem planejada e executada contribui para a reten\u00e7\u00e3o de alunos e fortalece o relacionamento da institui\u00e7\u00e3o com a comunidade escolar.\u00a0<\/p>\n<p>Sendo assim, ao planejar sua pr\u00f3xima campanha de rematr\u00edcula, lembre-se da import\u00e2ncia de realizar um bom planejamento e estabelecer medidas para promover a reten\u00e7\u00e3o de alunos como parte integrante do sucesso da institui\u00e7\u00e3o de ensino.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df757d8 elementor-align-center e-transform elementor-widget elementor-widget-button\" data-id=\"df757d8\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.1,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/inspiremais.com\/central-de-conteudos-marketing\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Baixar Ebooks Gratuitos<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-982231c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"982231c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Agora conta pra gente, voc\u00ea quer garantir que sua institui\u00e7\u00e3o de ensino alcance todas as metas de rematr\u00edculas neste ano? Descubra como nosso Time INSPIRE pode impulsionar o n\u00famero de matr\u00edculas da sua escola!<\/strong><\/p>\n<p>Nossa ag\u00eancia j\u00e1 superou as metas de matr\u00edculas de institui\u00e7\u00f5es educacionais em diversos pa\u00edses, incluindo Estados Unidos e Canad\u00e1. E agora, sua institui\u00e7\u00e3o pode ser a pr\u00f3xima!<\/p>\n<p>D\u00ea o primeiro passo para aumentar o n\u00famero de matr\u00edculas da sua escola e agende uma reuni\u00e3o gratuita com um de nossos especialistas clicando no bot\u00e3o abaixo:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96ccf80 elementor-align-center e-transform elementor-widget elementor-widget-button\" data-id=\"96ccf80\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.1,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/wa.me\/5547999534728?text=Ol%C3%A1%2C+quero+matricular+mais%21\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Falar pelo WhatsApp<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Todo gestor educacional compreende a import\u00e2ncia de atrair novos alunos para garantir um n\u00famero saud\u00e1vel de matr\u00edculas e uma situa\u00e7\u00e3o financeira est\u00e1vel para a institui\u00e7\u00e3o de ensino.\u00a0 No entanto, a\u00a0reten\u00e7\u00e3o de estudantes por meio da campanha de rematr\u00edcula, \u00e9 muitas vezes negligenciada\u00a0em meio \u00e0 agita\u00e7\u00e3o da\u00a0capta\u00e7\u00e3o de novos alunos. O per\u00edodo de rematr\u00edcula pode se [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":4179,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,7,53,52],"tags":[81,78,79],"class_list":["post-4174","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-marketing-digital","category-marketing-tendencias","category-matriculas","tag-campanha-de-rematricula","tag-marketing-digital","tag-marketing-digital-na-educacao"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Guia completo de como realizar a campanha de rematr\u00edcula\u00a0 - Inspire+<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inspiremais.com\/blog\/guia-para-realizar-a-campanha-de-rematricula\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guia completo de como realizar a campanha de rematr\u00edcula\u00a0 - Inspire+\" \/>\n<meta property=\"og:description\" content=\"Todo gestor educacional compreende a import\u00e2ncia de atrair novos alunos para garantir um n\u00famero saud\u00e1vel de matr\u00edculas e uma situa\u00e7\u00e3o financeira est\u00e1vel para a institui\u00e7\u00e3o de ensino.\u00a0 No entanto, a\u00a0reten\u00e7\u00e3o de estudantes por meio da campanha de rematr\u00edcula, \u00e9 muitas vezes negligenciada\u00a0em meio \u00e0 agita\u00e7\u00e3o da\u00a0capta\u00e7\u00e3o de novos alunos. O per\u00edodo de rematr\u00edcula pode se [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/inspiremais.com\/blog\/guia-para-realizar-a-campanha-de-rematricula\/\" \/>\n<meta property=\"og:site_name\" content=\"Inspire+\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inspiremaismktdigital\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-01T15:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-08T19:23:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/04\/Guia-completo-de-como-realizar-a-campanha-de-rematricula_capa.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Andrey Schmitt\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andrey Schmitt\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/inspiremais.com\/blog\/guia-para-realizar-a-campanha-de-rematricula\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/inspiremais.com\/blog\/guia-para-realizar-a-campanha-de-rematricula\/\"},\"author\":{\"name\":\"Andrey Schmitt\",\"@id\":\"https:\/\/inspiremais.com\/blog\/#\/schema\/person\/e1a307a4d2b71ac3dd5a6b554ce2fcfc\"},\"headline\":\"Guia completo de como realizar a campanha de rematr\u00edcula\u00a0\",\"datePublished\":\"2024-05-01T15:00:00+00:00\",\"dateModified\":\"2025-07-08T19:23:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/inspiremais.com\/blog\/guia-para-realizar-a-campanha-de-rematricula\/\"},\"wordCount\":799,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/inspiremais.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/inspiremais.com\/blog\/guia-para-realizar-a-campanha-de-rematricula\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/04\/Guia-completo-de-como-realizar-a-campanha-de-rematricula_capa.png\",\"keywords\":[\"campanha de rematricula\",\"marketing digital\",\"marketing digital na educa\u00e7\u00e3o\"],\"articleSection\":[\"Blog\",\"Marketing Digital\",\"Marketing\/Tend\u00eancias\",\"Matr\u00edculas\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/inspiremais.com\/blog\/guia-para-realizar-a-campanha-de-rematricula\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/inspiremais.com\/blog\/guia-para-realizar-a-campanha-de-rematricula\/\",\"url\":\"https:\/\/inspiremais.com\/blog\/guia-para-realizar-a-campanha-de-rematricula\/\",\"name\":\"Guia completo de como realizar a campanha de rematr\u00edcula\u00a0 - Inspire+\",\"isPartOf\":{\"@id\":\"https:\/\/inspiremais.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/inspiremais.com\/blog\/guia-para-realizar-a-campanha-de-rematricula\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/inspiremais.com\/blog\/guia-para-realizar-a-campanha-de-rematricula\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/04\/Guia-completo-de-como-realizar-a-campanha-de-rematricula_capa.png\",\"datePublished\":\"2024-05-01T15:00:00+00:00\",\"dateModified\":\"2025-07-08T19:23:02+00:00\",\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/inspiremais.com\/blog\/guia-para-realizar-a-campanha-de-rematricula\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/inspiremais.com\/blog\/guia-para-realizar-a-campanha-de-rematricula\/#primaryimage\",\"url\":\"https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/04\/Guia-completo-de-como-realizar-a-campanha-de-rematricula_capa.png\",\"contentUrl\":\"https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/04\/Guia-completo-de-como-realizar-a-campanha-de-rematricula_capa.png\",\"width\":1080,\"height\":1080,\"caption\":\"Guia completo de como realizar a campanha de rematr\u00edcula\u00a0\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/inspiremais.com\/blog\/#website\",\"url\":\"https:\/\/inspiremais.com\/blog\/\",\"name\":\"INSPIRE+\",\"description\":\"Estrat\u00e9gias\",\"publisher\":{\"@id\":\"https:\/\/inspiremais.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/inspiremais.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/inspiremais.com\/blog\/#organization\",\"name\":\"INSPIRE+ MARKETING EDUCACIONAL\",\"url\":\"https:\/\/inspiremais.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/inspiremais.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/11\/Apenas_Inspire-03.png\",\"contentUrl\":\"https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/11\/Apenas_Inspire-03.png\",\"width\":4501,\"height\":1279,\"caption\":\"INSPIRE+ MARKETING EDUCACIONAL\"},\"image\":{\"@id\":\"https:\/\/inspiremais.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/inspiremaismktdigital\",\"https:\/\/www.instagram.com\/inspiremaisdigital\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/inspiremais.com\/blog\/#\/schema\/person\/e1a307a4d2b71ac3dd5a6b554ce2fcfc\",\"name\":\"Andrey Schmitt\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/inspiremais.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7813ef75e249c4598b87de5eb1415de045890396aae13d73dd1be2b316685046?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7813ef75e249c4598b87de5eb1415de045890396aae13d73dd1be2b316685046?s=96&d=mm&r=g\",\"caption\":\"Andrey Schmitt\"},\"description\":\"Meu nome \u00e9 Andrey, sou Gestor de Ensino e CEO na Inspire Mais, a maior ag\u00eancia do segmento educacional do pa\u00eds. Sou formado em Administra\u00e7\u00e3o, Gastronomia e possuo MBA em Estrat\u00e9gias de Mercado. H\u00e1 12 anos atuo e vivo a educa\u00e7\u00e3o, tendo como prop\u00f3sito pessoal conectar pessoas aos seus sonhos e objetivos atrav\u00e9s de meus neg\u00f3cios e clientes!\",\"sameAs\":[\"linkedin.com\/in\/andrey-schmitt-39ba829b\"],\"url\":\"https:\/\/inspiremais.com\/blog\/author\/andrey-schmitt\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Guia completo de como realizar a campanha de rematr\u00edcula\u00a0 - Inspire+","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/inspiremais.com\/blog\/guia-para-realizar-a-campanha-de-rematricula\/","og_locale":"pt_BR","og_type":"article","og_title":"Guia completo de como realizar a campanha de rematr\u00edcula\u00a0 - Inspire+","og_description":"Todo gestor educacional compreende a import\u00e2ncia de atrair novos alunos para garantir um n\u00famero saud\u00e1vel de matr\u00edculas e uma situa\u00e7\u00e3o financeira est\u00e1vel para a institui\u00e7\u00e3o de ensino.\u00a0 No entanto, a\u00a0reten\u00e7\u00e3o de estudantes por meio da campanha de rematr\u00edcula, \u00e9 muitas vezes negligenciada\u00a0em meio \u00e0 agita\u00e7\u00e3o da\u00a0capta\u00e7\u00e3o de novos alunos. O per\u00edodo de rematr\u00edcula pode se [&hellip;]","og_url":"https:\/\/inspiremais.com\/blog\/guia-para-realizar-a-campanha-de-rematricula\/","og_site_name":"Inspire+","article_publisher":"https:\/\/www.facebook.com\/inspiremaismktdigital","article_published_time":"2024-05-01T15:00:00+00:00","article_modified_time":"2025-07-08T19:23:02+00:00","og_image":[{"width":1080,"height":1080,"url":"https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/04\/Guia-completo-de-como-realizar-a-campanha-de-rematricula_capa.png","type":"image\/png"}],"author":"Andrey Schmitt","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Andrey Schmitt","Est. tempo de leitura":"5 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/inspiremais.com\/blog\/guia-para-realizar-a-campanha-de-rematricula\/#article","isPartOf":{"@id":"https:\/\/inspiremais.com\/blog\/guia-para-realizar-a-campanha-de-rematricula\/"},"author":{"name":"Andrey Schmitt","@id":"https:\/\/inspiremais.com\/blog\/#\/schema\/person\/e1a307a4d2b71ac3dd5a6b554ce2fcfc"},"headline":"Guia completo de como realizar a campanha de rematr\u00edcula\u00a0","datePublished":"2024-05-01T15:00:00+00:00","dateModified":"2025-07-08T19:23:02+00:00","mainEntityOfPage":{"@id":"https:\/\/inspiremais.com\/blog\/guia-para-realizar-a-campanha-de-rematricula\/"},"wordCount":799,"commentCount":0,"publisher":{"@id":"https:\/\/inspiremais.com\/blog\/#organization"},"image":{"@id":"https:\/\/inspiremais.com\/blog\/guia-para-realizar-a-campanha-de-rematricula\/#primaryimage"},"thumbnailUrl":"https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/04\/Guia-completo-de-como-realizar-a-campanha-de-rematricula_capa.png","keywords":["campanha de rematricula","marketing digital","marketing digital na educa\u00e7\u00e3o"],"articleSection":["Blog","Marketing Digital","Marketing\/Tend\u00eancias","Matr\u00edculas"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/inspiremais.com\/blog\/guia-para-realizar-a-campanha-de-rematricula\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/inspiremais.com\/blog\/guia-para-realizar-a-campanha-de-rematricula\/","url":"https:\/\/inspiremais.com\/blog\/guia-para-realizar-a-campanha-de-rematricula\/","name":"Guia completo de como realizar a campanha de rematr\u00edcula\u00a0 - Inspire+","isPartOf":{"@id":"https:\/\/inspiremais.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/inspiremais.com\/blog\/guia-para-realizar-a-campanha-de-rematricula\/#primaryimage"},"image":{"@id":"https:\/\/inspiremais.com\/blog\/guia-para-realizar-a-campanha-de-rematricula\/#primaryimage"},"thumbnailUrl":"https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/04\/Guia-completo-de-como-realizar-a-campanha-de-rematricula_capa.png","datePublished":"2024-05-01T15:00:00+00:00","dateModified":"2025-07-08T19:23:02+00:00","inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/inspiremais.com\/blog\/guia-para-realizar-a-campanha-de-rematricula\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/inspiremais.com\/blog\/guia-para-realizar-a-campanha-de-rematricula\/#primaryimage","url":"https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/04\/Guia-completo-de-como-realizar-a-campanha-de-rematricula_capa.png","contentUrl":"https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/04\/Guia-completo-de-como-realizar-a-campanha-de-rematricula_capa.png","width":1080,"height":1080,"caption":"Guia completo de como realizar a campanha de rematr\u00edcula\u00a0"},{"@type":"WebSite","@id":"https:\/\/inspiremais.com\/blog\/#website","url":"https:\/\/inspiremais.com\/blog\/","name":"INSPIRE+","description":"Estrat\u00e9gias","publisher":{"@id":"https:\/\/inspiremais.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/inspiremais.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/inspiremais.com\/blog\/#organization","name":"INSPIRE+ MARKETING EDUCACIONAL","url":"https:\/\/inspiremais.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/inspiremais.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/11\/Apenas_Inspire-03.png","contentUrl":"https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/11\/Apenas_Inspire-03.png","width":4501,"height":1279,"caption":"INSPIRE+ MARKETING EDUCACIONAL"},"image":{"@id":"https:\/\/inspiremais.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/inspiremaismktdigital","https:\/\/www.instagram.com\/inspiremaisdigital"]},{"@type":"Person","@id":"https:\/\/inspiremais.com\/blog\/#\/schema\/person\/e1a307a4d2b71ac3dd5a6b554ce2fcfc","name":"Andrey Schmitt","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/inspiremais.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7813ef75e249c4598b87de5eb1415de045890396aae13d73dd1be2b316685046?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7813ef75e249c4598b87de5eb1415de045890396aae13d73dd1be2b316685046?s=96&d=mm&r=g","caption":"Andrey Schmitt"},"description":"Meu nome \u00e9 Andrey, sou Gestor de Ensino e CEO na Inspire Mais, a maior ag\u00eancia do segmento educacional do pa\u00eds. Sou formado em Administra\u00e7\u00e3o, Gastronomia e possuo MBA em Estrat\u00e9gias de Mercado. H\u00e1 12 anos atuo e vivo a educa\u00e7\u00e3o, tendo como prop\u00f3sito pessoal conectar pessoas aos seus sonhos e objetivos atrav\u00e9s de meus neg\u00f3cios e clientes!","sameAs":["linkedin.com\/in\/andrey-schmitt-39ba829b"],"url":"https:\/\/inspiremais.com\/blog\/author\/andrey-schmitt\/"}]}},"_links":{"self":[{"href":"https:\/\/inspiremais.com\/blog\/wp-json\/wp\/v2\/posts\/4174","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inspiremais.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/inspiremais.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/inspiremais.com\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/inspiremais.com\/blog\/wp-json\/wp\/v2\/comments?post=4174"}],"version-history":[{"count":11,"href":"https:\/\/inspiremais.com\/blog\/wp-json\/wp\/v2\/posts\/4174\/revisions"}],"predecessor-version":[{"id":5042,"href":"https:\/\/inspiremais.com\/blog\/wp-json\/wp\/v2\/posts\/4174\/revisions\/5042"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inspiremais.com\/blog\/wp-json\/wp\/v2\/media\/4179"}],"wp:attachment":[{"href":"https:\/\/inspiremais.com\/blog\/wp-json\/wp\/v2\/media?parent=4174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inspiremais.com\/blog\/wp-json\/wp\/v2\/categories?post=4174"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/inspiremais.com\/blog\/wp-json\/wp\/v2\/tags?post=4174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}