{"id":4192,"date":"2024-05-06T14:00:00","date_gmt":"2024-05-06T17:00:00","guid":{"rendered":"https:\/\/inspiremais.com\/blog\/?p=4192"},"modified":"2024-05-06T15:16:01","modified_gmt":"2024-05-06T18:16:01","slug":"crm-educacional-captacao-e-retencao-de-alunos","status":"publish","type":"post","link":"https:\/\/inspiremais.com\/blog\/crm-educacional-captacao-e-retencao-de-alunos\/","title":{"rendered":"Como aumentar a capta\u00e7\u00e3o e reten\u00e7\u00e3o de alunos com um CRM educacional"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabela de conte\u00fado\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/inspiremais.com\/blog\/crm-educacional-captacao-e-retencao-de-alunos\/#Entendendo_a_captacao_e_retencao_de_alunos\" >Entendendo a capta\u00e7\u00e3o e reten\u00e7\u00e3o de alunos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/inspiremais.com\/blog\/crm-educacional-captacao-e-retencao-de-alunos\/#O_papel_do_CRM_educacional\" >O papel do CRM educacional<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/inspiremais.com\/blog\/crm-educacional-captacao-e-retencao-de-alunos\/#Beneficios_do_CRM_educacional\" >Benef\u00edcios do CRM educacional<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/inspiremais.com\/blog\/crm-educacional-captacao-e-retencao-de-alunos\/#Dicas_para_maximizar_o_uso_do_CRM_educacional\" >Dicas para maximizar o uso do CRM educacional<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/inspiremais.com\/blog\/crm-educacional-captacao-e-retencao-de-alunos\/#Captacao_de_alunos\" >Capta\u00e7\u00e3o de alunos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/inspiremais.com\/blog\/crm-educacional-captacao-e-retencao-de-alunos\/#Retencao_de_alunos\" >Reten\u00e7\u00e3o de alunos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/inspiremais.com\/blog\/crm-educacional-captacao-e-retencao-de-alunos\/#Otimizacao_de_processos\" >Otimiza\u00e7\u00e3o de processos<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/inspiremais.com\/blog\/crm-educacional-captacao-e-retencao-de-alunos\/#Conclusao\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div>\n<p><strong>CRM educacional:<\/strong> A evolu\u00e7\u00e3o tecnol\u00f3gica est\u00e1 revolucionando diversos setores, e a educa\u00e7\u00e3o n\u00e3o \u00e9 uma exce\u00e7\u00e3o. A <a href=\"https:\/\/inspiremais.com\/blog\/os-beneficios-de-usar-a-tecnologia-com-responsabilidade-na-escola\/\">ado\u00e7\u00e3o de novas tecnologias e metodologias<\/a> tem simplificado o trabalho da equipe de gest\u00e3o, aumentado a produtividade e melhorando a qualidade das entregas em institui\u00e7\u00f5es de ensino (IES).<\/p>\n\n\n\n<p>Gerenciar o relacionamento com os candidatos, alunos e pais de alunos desempenha um papel fundamental na <a href=\"https:\/\/inspiremais.com\/blog\/captacao-de-alunos-estrategias-e-marketing\/\"><strong>capta\u00e7\u00e3o e reten\u00e7\u00e3o de alunos<\/strong><\/a> em uma escola. Para alcan\u00e7ar esse objetivo de forma eficaz, \u00e9 imprescind\u00edvel contar com uma ferramenta de <strong>CRM educacional (Customer Relationship Management)<\/strong>.&nbsp;<\/p>\n\n\n\n<p><strong>Esse avan\u00e7o \u00e9 particularmente evidente no processo de capta\u00e7\u00e3o e reten\u00e7\u00e3o de alunos, onde a efici\u00eancia \u00e9 essencial para o sucesso institucional.<\/strong><\/p>\n\n\n\n<p>Essa ferramenta possibilita a organiza\u00e7\u00e3o e automa\u00e7\u00e3o das intera\u00e7\u00f5es com os diversos p\u00fablicos da escola, garantindo um acompanhamento mais estruturado e personalizado ao longo de toda a jornada educacional.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Entendendo_a_captacao_e_retencao_de_alunos\"><\/span>Entendendo a capta\u00e7\u00e3o e reten\u00e7\u00e3o de alunos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A capta\u00e7\u00e3o de alunos abrange uma s\u00e9rie de estrat\u00e9gias de marketing e vendas com o objetivo de atrair e converter alunos potenciais em matriculados.&nbsp;<\/p>\n\n\n\n<p>Para <a href=\"https:\/\/www.redalyc.org\/journal\/1940\/194062320002\/194062320002.pdf\">Gisela Demo<\/a>, no <strong>\u00e2mbito organizacional<\/strong>, \u00e9 necess\u00e1rio considerar a perspectiva da competitividade, um fen\u00f4meno que impulsiona as organiza\u00e7\u00f5es a reavaliar suas abordagens comerciais, sua posi\u00e7\u00e3o no mercado e suas estrat\u00e9gias empresariais para alcan\u00e7ar objetivos definidos.<\/p>\n\n\n\n<p>Diante disso, a harmoniza\u00e7\u00e3o da capacidade empresarial com as<strong> oportunidades identificadas no mercado educacional<\/strong> e o esfor\u00e7o cont\u00ednuo das institui\u00e7\u00f5es para<strong> <\/strong>cultivar relacionamentos s\u00f3lidos com seus parceiros, em especial, com alunos ou seus respons\u00e1veis, s\u00e3o a maior prioridade.&nbsp;<\/p>\n\n\n\n<p>Por outro lado, a<strong> reten\u00e7\u00e3o de alunos envolve a implementa\u00e7\u00e3o de a\u00e7\u00f5es estrat\u00e9gicas para garantir que os alunos permane\u00e7am na sua institui\u00e7\u00e3o<\/strong> ao longo de sua jornada educacional, minimizando a evas\u00e3o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"O_papel_do_CRM_educacional\"><\/span>O papel do CRM educacional<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"632\" src=\"https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/05\/image-1024x632.png\" alt=\"\" class=\"wp-image-4197\" style=\"width:1170px;height:auto\" srcset=\"https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/05\/image-1024x632.png 1024w, https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/05\/image-300x185.png 300w, https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/05\/image-768x474.png 768w, https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/05\/image-750x463.png 750w, https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/05\/image.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Como aumentar a capta\u00e7\u00e3o e reten\u00e7\u00e3o de alunos com um CRM educacional. (imagem: arquivo)<\/figcaption><\/figure>\n\n\n\n<p>Um CRM Educacional \u00e9 uma ferramenta projetada especificamente para o setor educacional. Ele permite que as institui\u00e7\u00f5es captem, armazenem e gerenciem informa\u00e7\u00f5es relevantes sobre alunos, ex-alunos, pais, professores e outros envolvidos no processo educacional.&nbsp;<\/p>\n\n\n\n<p><strong>O principal objetivo \u00e9 melhorar a capta\u00e7\u00e3o e reten\u00e7\u00e3o de alunos, fortalecer o relacionamento com os stakeholders e aprimorar a experi\u00eancia educacional.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Beneficios_do_CRM_educacional\"><\/span>Benef\u00edcios do CRM educacional<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Automa\u00e7\u00e3o dos processos:<\/strong> libera o tempo das equipes ao transformar tarefas manuais em processos automatizados, desde o cadastro de leads at\u00e9 a aprova\u00e7\u00e3o e o upload de documentos. Isso aumenta a efici\u00eancia e permite intera\u00e7\u00f5es mais personalizadas com os alunos.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Vis\u00e3o total da jornada do aluno: <\/strong>oferece uma vis\u00e3o completa e centralizada da jornada do aluno, incluindo dados pessoais, desempenho acad\u00eamico e hist\u00f3rico financeiro. Isso ajuda as equipes a entenderem as necessidades dos alunos e agir proativamente para evitar a evas\u00e3o.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Gera\u00e7\u00e3o de relat\u00f3rios:<\/strong> fornece insights valiosos sobre o funil de capta\u00e7\u00e3o e perman\u00eancia, permitindo identificar \u00e1reas de melhoria e adaptar estrat\u00e9gias continuamente.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Constru\u00e7\u00e3o de uma boa imagem no mercado:<\/strong> ajuda as institui\u00e7\u00f5es a se destacarem no mercado educacional, aumentando a visibilidade e solidificando sua autoridade.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dicas_para_maximizar_o_uso_do_CRM_educacional\"><\/span>Dicas para maximizar o uso do CRM educacional<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Captacao_de_alunos\"><\/span>Capta\u00e7\u00e3o de alunos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Segmenta\u00e7\u00e3o de leads:<\/strong> identifique grupos espec\u00edficos de potenciais alunos para personalizar e gerenciar melhor suas mensagens de marketing.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Automa\u00e7\u00e3o de marketing:<\/strong> configure campanhas automatizadas para nutrir leads ao longo do funil de capta\u00e7\u00e3o.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Acompanhamento de intera\u00e7\u00f5es:<\/strong> registre todas as intera\u00e7\u00f5es com leads para rastrear seu progresso e identificar oportunidades de acompanhamento personalizado.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Retencao_de_alunos\"><\/span>Reten\u00e7\u00e3o de alunos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Monitoramento de desempenho acad\u00eamico:<\/strong> acompanhe o desempenho dos alunos e identifique aqueles em risco de desengajamento.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Comunica\u00e7\u00e3o personalizada: <\/strong>envie comunica\u00e7\u00f5es personalizadas para manter um relacionamento pr\u00f3ximo com os alunos.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Suporte ao aluno:<\/strong> crie tickets de suporte para garantir que as preocupa\u00e7\u00f5es dos alunos sejam tratadas de maneira eficiente.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Otimizacao_de_processos\"><\/span>Otimiza\u00e7\u00e3o de processos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Automa\u00e7\u00e3o de tarefas:<\/strong> identifique tarefas repetitivas e automatize processos administrativos para economizar tempo.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>An\u00e1lise de dados:<\/strong> utilize os insights fornecidos pelo CRM para tomar decis\u00f5es informadas e ajustar suas estrat\u00e9gias.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Integra\u00e7\u00e3o com outras ferramentas:<\/strong> aproveite a integra\u00e7\u00e3o do CRM com outras ferramentas para uma gest\u00e3o mais eficiente.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusao\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Resumidamente, o CRM educacional \u00e9 uma ferramenta tecnol\u00f3gica que auxilia as IEs a aprimorar tanto a capta\u00e7\u00e3o de fam\u00edlias e alunos quanto a reten\u00e7\u00e3o destes por per\u00edodos mais longos.&nbsp;<\/p>\n\n\n\n<p><strong>Al\u00e9m disso, a implementa\u00e7\u00e3o dessa ferramenta simplifica as tarefas da equipe de gest\u00e3o e capacita a escola a fornecer um servi\u00e7o inovador.<\/strong><\/p>\n\n\n\n<p><strong>A Inspire+ \u00e9 uma empresa especializada em marketing educacional, fornecendo solu\u00e7\u00f5es abrangentes de CRM para escolas.<\/strong>&nbsp;<\/p>\n\n\n\n<p>Com nossa expertise em consultoria de CRM, sua institui\u00e7\u00e3o pode automatizar o relacionamento com candidatos, alunos e pais, impulsionando a capta\u00e7\u00e3o e reduzindo a evas\u00e3o escolar.<\/p>\n\n\n\n<p>N\u00e3o espere mais, comece agora mesmo a utilizar um CRM para gerenciar os diversos p\u00fablicos de sua escola.&nbsp;<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/forms.inspiremais.com\/diretorio?utm_source=site&amp;utm_medium=blog\" data-type=\"link\" data-id=\"https:\/\/forms.inspiremais.com\/diretorio?utm_source=site&amp;utm_medium=blog\">Entre em contato conosco e conhe\u00e7a o CRM exclusivo da Inspire+ para escolas!\u00a0<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>CRM educacional: A evolu\u00e7\u00e3o tecnol\u00f3gica est\u00e1 revolucionando diversos setores, e a educa\u00e7\u00e3o n\u00e3o \u00e9 uma exce\u00e7\u00e3o. A ado\u00e7\u00e3o de novas tecnologias e metodologias tem simplificado o trabalho da equipe de gest\u00e3o, aumentado a produtividade e melhorando a qualidade das entregas em institui\u00e7\u00f5es de ensino (IES). Gerenciar o relacionamento com os candidatos, alunos e pais de [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":4201,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55,1,52],"tags":[],"class_list":["post-4192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automacoes-e-tecnologia","category-blog","category-matriculas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Como aumentar a capta\u00e7\u00e3o e reten\u00e7\u00e3o de alunos com um CRM educacional - Inspire+<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inspiremais.com\/blog\/crm-educacional-captacao-e-retencao-de-alunos\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como aumentar a capta\u00e7\u00e3o e reten\u00e7\u00e3o de alunos com um CRM educacional - Inspire+\" \/>\n<meta property=\"og:description\" content=\"CRM educacional: A evolu\u00e7\u00e3o tecnol\u00f3gica est\u00e1 revolucionando diversos setores, e a educa\u00e7\u00e3o n\u00e3o \u00e9 uma exce\u00e7\u00e3o. A ado\u00e7\u00e3o de novas tecnologias e metodologias tem simplificado o trabalho da equipe de gest\u00e3o, aumentado a produtividade e melhorando a qualidade das entregas em institui\u00e7\u00f5es de ensino (IES). Gerenciar o relacionamento com os candidatos, alunos e pais de [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/inspiremais.com\/blog\/crm-educacional-captacao-e-retencao-de-alunos\/\" \/>\n<meta property=\"og:site_name\" content=\"Inspire+\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inspiremaismktdigital\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-06T17:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-06T18:16:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/05\/Como-aumentar-a-captacao-e-retencao-de-alunos-com-um-CRM-educacional_capa.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Andrey Schmitt\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andrey Schmitt\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/inspiremais.com\/blog\/crm-educacional-captacao-e-retencao-de-alunos\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/inspiremais.com\/blog\/crm-educacional-captacao-e-retencao-de-alunos\/\"},\"author\":{\"name\":\"Andrey Schmitt\",\"@id\":\"https:\/\/inspiremais.com\/blog\/#\/schema\/person\/e1a307a4d2b71ac3dd5a6b554ce2fcfc\"},\"headline\":\"Como aumentar a capta\u00e7\u00e3o e reten\u00e7\u00e3o de alunos com um CRM educacional\",\"datePublished\":\"2024-05-06T17:00:00+00:00\",\"dateModified\":\"2024-05-06T18:16:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/inspiremais.com\/blog\/crm-educacional-captacao-e-retencao-de-alunos\/\"},\"wordCount\":888,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/inspiremais.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/inspiremais.com\/blog\/crm-educacional-captacao-e-retencao-de-alunos\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/05\/Como-aumentar-a-captacao-e-retencao-de-alunos-com-um-CRM-educacional_capa.png\",\"articleSection\":[\"Automa\u00e7\u00f5es e Tecnologia\",\"Blog\",\"Matr\u00edculas\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/inspiremais.com\/blog\/crm-educacional-captacao-e-retencao-de-alunos\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/inspiremais.com\/blog\/crm-educacional-captacao-e-retencao-de-alunos\/\",\"url\":\"https:\/\/inspiremais.com\/blog\/crm-educacional-captacao-e-retencao-de-alunos\/\",\"name\":\"Como aumentar a capta\u00e7\u00e3o e reten\u00e7\u00e3o de alunos com um CRM educacional - Inspire+\",\"isPartOf\":{\"@id\":\"https:\/\/inspiremais.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/inspiremais.com\/blog\/crm-educacional-captacao-e-retencao-de-alunos\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/inspiremais.com\/blog\/crm-educacional-captacao-e-retencao-de-alunos\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/05\/Como-aumentar-a-captacao-e-retencao-de-alunos-com-um-CRM-educacional_capa.png\",\"datePublished\":\"2024-05-06T17:00:00+00:00\",\"dateModified\":\"2024-05-06T18:16:01+00:00\",\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/inspiremais.com\/blog\/crm-educacional-captacao-e-retencao-de-alunos\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/inspiremais.com\/blog\/crm-educacional-captacao-e-retencao-de-alunos\/#primaryimage\",\"url\":\"https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/05\/Como-aumentar-a-captacao-e-retencao-de-alunos-com-um-CRM-educacional_capa.png\",\"contentUrl\":\"https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/05\/Como-aumentar-a-captacao-e-retencao-de-alunos-com-um-CRM-educacional_capa.png\",\"width\":1080,\"height\":1080,\"caption\":\"Como aumentar a capta\u00e7\u00e3o e reten\u00e7\u00e3o de alunos com um CRM educacional. (imagem: arquivo)\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/inspiremais.com\/blog\/#website\",\"url\":\"https:\/\/inspiremais.com\/blog\/\",\"name\":\"INSPIRE+\",\"description\":\"Estrat\u00e9gias\",\"publisher\":{\"@id\":\"https:\/\/inspiremais.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/inspiremais.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/inspiremais.com\/blog\/#organization\",\"name\":\"INSPIRE+ MARKETING EDUCACIONAL\",\"url\":\"https:\/\/inspiremais.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/inspiremais.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/11\/Apenas_Inspire-03.png\",\"contentUrl\":\"https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/11\/Apenas_Inspire-03.png\",\"width\":4501,\"height\":1279,\"caption\":\"INSPIRE+ MARKETING EDUCACIONAL\"},\"image\":{\"@id\":\"https:\/\/inspiremais.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/inspiremaismktdigital\",\"https:\/\/www.instagram.com\/inspiremaisdigital\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/inspiremais.com\/blog\/#\/schema\/person\/e1a307a4d2b71ac3dd5a6b554ce2fcfc\",\"name\":\"Andrey Schmitt\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/inspiremais.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7813ef75e249c4598b87de5eb1415de045890396aae13d73dd1be2b316685046?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7813ef75e249c4598b87de5eb1415de045890396aae13d73dd1be2b316685046?s=96&d=mm&r=g\",\"caption\":\"Andrey Schmitt\"},\"description\":\"Meu nome \u00e9 Andrey, sou Gestor de Ensino e CEO na Inspire Mais, a maior ag\u00eancia do segmento educacional do pa\u00eds. Sou formado em Administra\u00e7\u00e3o, Gastronomia e possuo MBA em Estrat\u00e9gias de Mercado. H\u00e1 12 anos atuo e vivo a educa\u00e7\u00e3o, tendo como prop\u00f3sito pessoal conectar pessoas aos seus sonhos e objetivos atrav\u00e9s de meus neg\u00f3cios e clientes!\",\"sameAs\":[\"linkedin.com\/in\/andrey-schmitt-39ba829b\"],\"url\":\"https:\/\/inspiremais.com\/blog\/author\/andrey-schmitt\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Como aumentar a capta\u00e7\u00e3o e reten\u00e7\u00e3o de alunos com um CRM educacional - Inspire+","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/inspiremais.com\/blog\/crm-educacional-captacao-e-retencao-de-alunos\/","og_locale":"pt_BR","og_type":"article","og_title":"Como aumentar a capta\u00e7\u00e3o e reten\u00e7\u00e3o de alunos com um CRM educacional - Inspire+","og_description":"CRM educacional: A evolu\u00e7\u00e3o tecnol\u00f3gica est\u00e1 revolucionando diversos setores, e a educa\u00e7\u00e3o n\u00e3o \u00e9 uma exce\u00e7\u00e3o. A ado\u00e7\u00e3o de novas tecnologias e metodologias tem simplificado o trabalho da equipe de gest\u00e3o, aumentado a produtividade e melhorando a qualidade das entregas em institui\u00e7\u00f5es de ensino (IES). Gerenciar o relacionamento com os candidatos, alunos e pais de [&hellip;]","og_url":"https:\/\/inspiremais.com\/blog\/crm-educacional-captacao-e-retencao-de-alunos\/","og_site_name":"Inspire+","article_publisher":"https:\/\/www.facebook.com\/inspiremaismktdigital","article_published_time":"2024-05-06T17:00:00+00:00","article_modified_time":"2024-05-06T18:16:01+00:00","og_image":[{"width":1080,"height":1080,"url":"https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/05\/Como-aumentar-a-captacao-e-retencao-de-alunos-com-um-CRM-educacional_capa.png","type":"image\/png"}],"author":"Andrey Schmitt","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Andrey Schmitt","Est. tempo de leitura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/inspiremais.com\/blog\/crm-educacional-captacao-e-retencao-de-alunos\/#article","isPartOf":{"@id":"https:\/\/inspiremais.com\/blog\/crm-educacional-captacao-e-retencao-de-alunos\/"},"author":{"name":"Andrey Schmitt","@id":"https:\/\/inspiremais.com\/blog\/#\/schema\/person\/e1a307a4d2b71ac3dd5a6b554ce2fcfc"},"headline":"Como aumentar a capta\u00e7\u00e3o e reten\u00e7\u00e3o de alunos com um CRM educacional","datePublished":"2024-05-06T17:00:00+00:00","dateModified":"2024-05-06T18:16:01+00:00","mainEntityOfPage":{"@id":"https:\/\/inspiremais.com\/blog\/crm-educacional-captacao-e-retencao-de-alunos\/"},"wordCount":888,"commentCount":0,"publisher":{"@id":"https:\/\/inspiremais.com\/blog\/#organization"},"image":{"@id":"https:\/\/inspiremais.com\/blog\/crm-educacional-captacao-e-retencao-de-alunos\/#primaryimage"},"thumbnailUrl":"https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/05\/Como-aumentar-a-captacao-e-retencao-de-alunos-com-um-CRM-educacional_capa.png","articleSection":["Automa\u00e7\u00f5es e Tecnologia","Blog","Matr\u00edculas"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/inspiremais.com\/blog\/crm-educacional-captacao-e-retencao-de-alunos\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/inspiremais.com\/blog\/crm-educacional-captacao-e-retencao-de-alunos\/","url":"https:\/\/inspiremais.com\/blog\/crm-educacional-captacao-e-retencao-de-alunos\/","name":"Como aumentar a capta\u00e7\u00e3o e reten\u00e7\u00e3o de alunos com um CRM educacional - Inspire+","isPartOf":{"@id":"https:\/\/inspiremais.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/inspiremais.com\/blog\/crm-educacional-captacao-e-retencao-de-alunos\/#primaryimage"},"image":{"@id":"https:\/\/inspiremais.com\/blog\/crm-educacional-captacao-e-retencao-de-alunos\/#primaryimage"},"thumbnailUrl":"https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/05\/Como-aumentar-a-captacao-e-retencao-de-alunos-com-um-CRM-educacional_capa.png","datePublished":"2024-05-06T17:00:00+00:00","dateModified":"2024-05-06T18:16:01+00:00","inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/inspiremais.com\/blog\/crm-educacional-captacao-e-retencao-de-alunos\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/inspiremais.com\/blog\/crm-educacional-captacao-e-retencao-de-alunos\/#primaryimage","url":"https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/05\/Como-aumentar-a-captacao-e-retencao-de-alunos-com-um-CRM-educacional_capa.png","contentUrl":"https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/05\/Como-aumentar-a-captacao-e-retencao-de-alunos-com-um-CRM-educacional_capa.png","width":1080,"height":1080,"caption":"Como aumentar a capta\u00e7\u00e3o e reten\u00e7\u00e3o de alunos com um CRM educacional. (imagem: arquivo)"},{"@type":"WebSite","@id":"https:\/\/inspiremais.com\/blog\/#website","url":"https:\/\/inspiremais.com\/blog\/","name":"INSPIRE+","description":"Estrat\u00e9gias","publisher":{"@id":"https:\/\/inspiremais.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/inspiremais.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/inspiremais.com\/blog\/#organization","name":"INSPIRE+ MARKETING EDUCACIONAL","url":"https:\/\/inspiremais.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/inspiremais.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/11\/Apenas_Inspire-03.png","contentUrl":"https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/11\/Apenas_Inspire-03.png","width":4501,"height":1279,"caption":"INSPIRE+ MARKETING EDUCACIONAL"},"image":{"@id":"https:\/\/inspiremais.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/inspiremaismktdigital","https:\/\/www.instagram.com\/inspiremaisdigital"]},{"@type":"Person","@id":"https:\/\/inspiremais.com\/blog\/#\/schema\/person\/e1a307a4d2b71ac3dd5a6b554ce2fcfc","name":"Andrey Schmitt","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/inspiremais.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7813ef75e249c4598b87de5eb1415de045890396aae13d73dd1be2b316685046?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7813ef75e249c4598b87de5eb1415de045890396aae13d73dd1be2b316685046?s=96&d=mm&r=g","caption":"Andrey Schmitt"},"description":"Meu nome \u00e9 Andrey, sou Gestor de Ensino e CEO na Inspire Mais, a maior ag\u00eancia do segmento educacional do pa\u00eds. Sou formado em Administra\u00e7\u00e3o, Gastronomia e possuo MBA em Estrat\u00e9gias de Mercado. H\u00e1 12 anos atuo e vivo a educa\u00e7\u00e3o, tendo como prop\u00f3sito pessoal conectar pessoas aos seus sonhos e objetivos atrav\u00e9s de meus neg\u00f3cios e clientes!","sameAs":["linkedin.com\/in\/andrey-schmitt-39ba829b"],"url":"https:\/\/inspiremais.com\/blog\/author\/andrey-schmitt\/"}]}},"_links":{"self":[{"href":"https:\/\/inspiremais.com\/blog\/wp-json\/wp\/v2\/posts\/4192","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inspiremais.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/inspiremais.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/inspiremais.com\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/inspiremais.com\/blog\/wp-json\/wp\/v2\/comments?post=4192"}],"version-history":[{"count":8,"href":"https:\/\/inspiremais.com\/blog\/wp-json\/wp\/v2\/posts\/4192\/revisions"}],"predecessor-version":[{"id":4205,"href":"https:\/\/inspiremais.com\/blog\/wp-json\/wp\/v2\/posts\/4192\/revisions\/4205"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inspiremais.com\/blog\/wp-json\/wp\/v2\/media\/4201"}],"wp:attachment":[{"href":"https:\/\/inspiremais.com\/blog\/wp-json\/wp\/v2\/media?parent=4192"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inspiremais.com\/blog\/wp-json\/wp\/v2\/categories?post=4192"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/inspiremais.com\/blog\/wp-json\/wp\/v2\/tags?post=4192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}