{"id":4323,"date":"2024-06-03T12:00:00","date_gmt":"2024-06-03T15:00:00","guid":{"rendered":"https:\/\/inspiremais.com\/blog\/?p=4323"},"modified":"2025-07-08T16:05:52","modified_gmt":"2025-07-08T19:05:52","slug":"7-erros-que-destroem-a-sua-captacao-de-alunos","status":"publish","type":"post","link":"https:\/\/inspiremais.com\/blog\/7-erros-que-destroem-a-sua-captacao-de-alunos\/","title":{"rendered":"7 Erros que destroem a sua capta\u00e7\u00e3o de alunos no marketing digital"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabela de conte\u00fado\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/inspiremais.com\/blog\/7-erros-que-destroem-a-sua-captacao-de-alunos\/#Processo_de_captacao_de_alunos_nas_instituicoes\" >Processo de capta\u00e7\u00e3o de alunos nas institui\u00e7\u00f5es<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/inspiremais.com\/blog\/7-erros-que-destroem-a-sua-captacao-de-alunos\/#7_Principais_erros_a_evitar_no_processo_de_captacao_de_alunos\" >7 Principais erros a evitar no processo de capta\u00e7\u00e3o de alunos<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/inspiremais.com\/blog\/7-erros-que-destroem-a-sua-captacao-de-alunos\/#Falha_na_segmentacao_do_publico\" >Falha na segmenta\u00e7\u00e3o do p\u00fablico<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/inspiremais.com\/blog\/7-erros-que-destroem-a-sua-captacao-de-alunos\/#Campanhas_limitadas_a_periodos_de_matricula\" >Campanhas limitadas a per\u00edodos de matr\u00edcula\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/inspiremais.com\/blog\/7-erros-que-destroem-a-sua-captacao-de-alunos\/#Comunicacao_inadequada\" >Comunica\u00e7\u00e3o inadequada<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/inspiremais.com\/blog\/7-erros-que-destroem-a-sua-captacao-de-alunos\/#Evitar_o_spam\" >Evitar o spam<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/inspiremais.com\/blog\/7-erros-que-destroem-a-sua-captacao-de-alunos\/#Falta_de_documentacao_dos_processos\" >Falta de documenta\u00e7\u00e3o dos processos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/inspiremais.com\/blog\/7-erros-que-destroem-a-sua-captacao-de-alunos\/#Investimento_exclusivo_em_uma_frente_de_marketing\" >Investimento exclusivo em uma frente de marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/inspiremais.com\/blog\/7-erros-que-destroem-a-sua-captacao-de-alunos\/#_Ausencia_de_indicadores_de_sucesso\" >\u00a0Aus\u00eancia de indicadores de sucesso<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/inspiremais.com\/blog\/7-erros-que-destroem-a-sua-captacao-de-alunos\/#Conclusao\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4323\" class=\"elementor elementor-4323\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d864d06 e-flex e-con-boxed e-con e-parent\" data-id=\"d864d06\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d036aa2 e-con-full e-flex e-con e-child\" data-id=\"d036aa2\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd3cb3e elementor-widget elementor-widget-text-editor\" data-id=\"fd3cb3e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>O marketing educacional digital \u00e9 o maior aliado para as institui\u00e7\u00f5es de ensino que buscam expandir sua base de clientes, reter alunos e cultivar relacionamentos duradouros com a comunidade educacional.<\/p>\n<p><strong>Essa estrat\u00e9gia implica na aplica\u00e7\u00e3o de t\u00e9cnicas capazes de aprimorar a capta\u00e7\u00e3o de alunos, atrav\u00e9s de abordagens planejadas e direcionadas, visando destacar a institui\u00e7\u00e3o em meio \u00e0 concorr\u00eancia.<\/strong><\/p>\n<p>Cada vez mais as institui\u00e7\u00f5es est\u00e3o reconhecendo e investindo em campanhas de marketing, para se aproximar do seu p\u00fablico-alvo.<\/p>\n<p><strong>Conforme\u00a0<\/strong><a href=\"https:\/\/www.rdstation.com\/blog\/noticias\/panorama-marketing-digital-mercado-educacional-brasileiro\/\"><strong>indicado pela pesquisa da Edu Trends<\/strong><\/a><strong>, 67% das institui\u00e7\u00f5es de educa\u00e7\u00e3o direcionam recursos para campanhas offline, enquanto 81,3% concentram esfor\u00e7os no marketing digital para aprimorar suas estrat\u00e9gias.<\/strong><\/p>\n<p><strong>Entre as principais t\u00e1ticas empregadas est\u00e3o as publica\u00e7\u00f5es em redes sociais, e-mail marketing, postagens em blogs e investimento em m\u00eddias pagas.<\/strong><\/p>\n<p>No entanto, mesmo com a crescente ades\u00e3o ao marketing educacional, muitas institui\u00e7\u00f5es enfrentam desafios para colher os frutos prometidos por essa abordagem.\u00a0<\/p>\n<p><strong>A falha n\u00e3o reside na estrat\u00e9gia em si, mas sim em sua execu\u00e7\u00e3o inadequada: estrat\u00e9gias mal planejadas, implementadas sem cuidado ou sem a frequ\u00eancia adequada podem comprometer significativamente os resultados almejados.<\/strong><\/p>\n<p>Se voc\u00ea faz parte de uma institui\u00e7\u00e3o de ensino ciente da import\u00e2ncia do marketing, mas busca evitar os erros que podem sabotar sua estrat\u00e9gia, este artigo \u00e9 para voc\u00ea. Continue a leitura!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1c5db9 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-heading\" data-id=\"e1c5db9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Processo_de_captacao_de_alunos_nas_instituicoes\"><\/span>Processo de capta\u00e7\u00e3o de alunos nas institui\u00e7\u00f5es<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e180c9f elementor-widget elementor-widget-text-editor\" data-id=\"e180c9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"bsf-rt-reading-time\"><span class=\"bsf-rt-display-label\" prefix=\"Tempo de leitura estimado:\">\n\t\t<\/span> <span class=\"bsf-rt-display-time\" reading_time=\"4\"><\/span> \n\t\t<span class=\"bsf-rt-display-postfix\" postfix=\"mins\"><\/span><\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4add435 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4add435\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85daddf elementor-widget elementor-widget-image\" data-id=\"85daddf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"667\" src=\"https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/05\/image-19.png\" class=\"attachment-full size-full wp-image-4324\" alt=\"\" srcset=\"https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/05\/image-19.png 1080w, https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/05\/image-19-300x185.png 300w, https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/05\/image-19-1024x632.png 1024w, https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/05\/image-19-768x474.png 768w, https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/05\/image-19-750x463.png 750w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4629870 elementor-widget elementor-widget-text-editor\" data-id=\"4629870\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A capta\u00e7\u00e3o de alunos \u00e9 uma das partes mais importantes do trabalho de qualquer institui\u00e7\u00e3o de ensino, sendo trabalhada com a elabora\u00e7\u00e3o e execu\u00e7\u00e3o de estrat\u00e9gias para atrair e encantar potenciais estudantes, incentivando sua matr\u00edcula.<\/p>\n<p><strong>\u00c9 importante destacar que a capta\u00e7\u00e3o abrange fatores como posicionamento da escola, defini\u00e7\u00e3o das personas, engajamento com leads e defini\u00e7\u00e3o de objetivos alinhados com as metas da institui\u00e7\u00e3o.<\/strong><\/p>\n<p>Esses pontos exigem uma compreens\u00e3o profunda do perfil do estudante ideal para a sua institui\u00e7\u00e3o e demandam\u00a0<strong>monitoramento, manuten\u00e7\u00e3o e aprimoramento\u00a0<\/strong>cont\u00ednuos ao longo do ano.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c983d79 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"c983d79\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"7_Principais_erros_a_evitar_no_processo_de_captacao_de_alunos\"><\/span>7 Principais erros a evitar no processo de capta\u00e7\u00e3o de alunos<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a90d9e elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7a90d9e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Falha_na_segmentacao_do_publico\"><\/span>Falha na segmenta\u00e7\u00e3o do p\u00fablico<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><strong>O sucesso de qualquer estrat\u00e9gia de marketing come\u00e7a com uma segmenta\u00e7\u00e3o precisa do p\u00fablico-alvo.\u00a0<\/strong>Embora voc\u00ea possa ter uma no\u00e7\u00e3o do perfil de aluno da sua institui\u00e7\u00e3o, \u00e9 fundamental direcionar os esfor\u00e7os para a persona correta.\u00a0<\/p>\n<p>As necessidades e expectativas variam entre diferentes segmentos, como escolas de n\u00edvel m\u00e9dio, faculdades presenciais e ensino \u00e0 dist\u00e2ncia.\u00a0<\/p>\n<p><strong>Al\u00e9m disso, ser\u00e1 necess\u00e1rio distinguir entre quem estuda e quem influencia a decis\u00e3o de compra, como os pais. O tom, a linguagem e as a\u00e7\u00f5es devem ser adaptados com base nessas informa\u00e7\u00f5es.<\/strong><\/p>\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Campanhas_limitadas_a_periodos_de_matricula\"><\/span><span id=\"Campanhas_limitadas_a_periodos_de_matricula\" class=\"ez-toc-section\"><\/span>Campanhas limitadas a per\u00edodos de matr\u00edcula\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>A estrat\u00e9gia de marketing educacional n\u00e3o pode ser sazonal como as campanhas pol\u00edticas. \u00c9 essencial manter um engajamento consistente ao longo do ano para construir e manter relacionamentos com os clientes em potencial.<\/p>\n<p><strong>Isso promove uma imagem positiva da institui\u00e7\u00e3o e nos fornece dados para an\u00e1lise sobre o p\u00fablico, que podem informar futuras campanhas e conte\u00fado relevante.<\/strong><\/p>\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Comunicacao_inadequada\"><\/span><span id=\"Comunicacao_inadequada\" class=\"ez-toc-section\"><\/span>Comunica\u00e7\u00e3o inadequada<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>O di\u00e1logo com clientes em diferentes est\u00e1gios da jornada de compra \u00e9 fundamental. Entender e oferecer informa\u00e7\u00f5es relevantes pode demonstrar o conhecimento e a autoridade da institui\u00e7\u00e3o.\u00a0<\/p>\n<p><strong>Investir em marketing de conte\u00fado \u00e9 a t\u00e9cnica adequada para isso.<\/strong><\/p>\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Evitar_o_spam\"><\/span><span id=\"Evitar_o_spam\" class=\"ez-toc-section\"><\/span>Evitar o spam<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Conte\u00fado invasivo e irrelevante corre o risco de ser ignorado ou marcado como spam pelos usu\u00e1rios.\u00a0<\/p>\n<p><strong>Verifique e certifique-se de sempre produzir conte\u00fado de qualidade e segmentar o p\u00fablico corretamente para evitar esse problema.<\/strong><\/p>\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Falta_de_documentacao_dos_processos\"><\/span><span id=\"Falta_de_documentacao_dos_processos\" class=\"ez-toc-section\"><\/span>Falta de documenta\u00e7\u00e3o dos processos<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>A falta de documenta\u00e7\u00e3o dos processos pode levar a retrabalho e falta de consist\u00eancia nas campanhas. \u00c9 essencial documentar todas as etapas, desde as a\u00e7\u00f5es at\u00e9 os resultados, para garantir uma execu\u00e7\u00e3o eficiente e coesa das estrat\u00e9gias.<\/p>\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Investimento_exclusivo_em_uma_frente_de_marketing\"><\/span><span id=\"Investimento_exclusivo_em_uma_frente_de_marketing\" class=\"ez-toc-section\"><\/span>Investimento exclusivo em uma frente de marketing<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Equilibrar o marketing tradicional e digital \u00e9 o recomendado, pois cada um tem seu espa\u00e7o e efic\u00e1cia em diferentes contextos.\u00a0<\/p>\n<p><strong>A presen\u00e7a digital \u00e9 necess\u00e1ria nos dias tecnol\u00f3gicos atuais, mas as t\u00e1ticas tradicionais tamb\u00e9m t\u00eam seu lugar, especialmente considerando a mudan\u00e7a de comportamento do consumidor.<\/strong><\/p>\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"_Ausencia_de_indicadores_de_sucesso\"><\/span><span id=\"_Ausencia_de_indicadores_de_sucesso\" class=\"ez-toc-section\"><\/span>\u00a0Aus\u00eancia de indicadores de sucesso<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>A falta de m\u00e9tricas pode dificultar a avalia\u00e7\u00e3o do desempenho das campanhas de marketing educacional.\u00a0<\/p>\n<p><strong>Estabelecer indicadores de sucesso relevantes, como n\u00famero de leads qualificados, taxa de convers\u00e3o e retorno sobre o investimento, permite uma an\u00e1lise precisa e uma otimiza\u00e7\u00e3o cont\u00ednua das estrat\u00e9gias de capta\u00e7\u00e3o de alunos.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-685e473 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"685e473\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Conclusao\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f944667 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f944667\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Em resumo, evitar esses sete erros cr\u00edticos pode ajudar a sua institui\u00e7\u00e3o de ensino a maximizar o impacto de suas iniciativas de marketing educacional e alcan\u00e7ar resultados significativos no ambiente digital.<\/p>\n<p><strong>Ao adotar uma abordagem estrat\u00e9gica e centrada no cliente, ser\u00e1 poss\u00edvel fortalecer sua posi\u00e7\u00e3o no mercado e atrair com sucesso os alunos certos para suas salas de aula.<\/strong><\/p>\n<p><strong>Lembre-se, investir em marketing educacional \u00e9 uma oportunidade de se destacar e prosperar em um mercado cada vez mais competitivo e din\u00e2mico.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad26ea7 elementor-align-center e-transform elementor-widget elementor-widget-button\" data-id=\"ad26ea7\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.1,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/inspiremais.com\/central-de-conteudos-marketing\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Baixar Ebooks Gratuitos<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-014c6bf elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"014c6bf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>E para alcan\u00e7ar o sucesso no mercado da educa\u00e7\u00e3o com o aux\u00edlio do marketing digital, conte com a<strong>\u00a0Inspire<\/strong>, somos especializados em impulsionar institui\u00e7\u00f5es educacionais.<strong>\u00a0<\/strong><\/p>\n<p><strong>Nosso time j\u00e1 superou as metas de matr\u00edculas em diversos pa\u00edses, incluindo Estados Unidos, Angola, Canad\u00e1 e em todo o territ\u00f3rio brasileiro!<\/strong><\/p>\n<p><strong>D\u00ea o primeiro passo para alavancar sua institui\u00e7\u00e3o de ensino marcando uma reuni\u00e3o gratuita com um de nossos especialistas. Clique no bot\u00e3o abaixo e descubra como a Inspire Digital pode ajudar a sua institui\u00e7\u00e3o a alcan\u00e7ar novos patamares de sucesso.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39bb0ed elementor-align-center e-transform elementor-widget elementor-widget-button\" data-id=\"39bb0ed\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.1,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/wa.me\/5547999534728?text=Ol%C3%A1%2C+quero+matricular+mais%21\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Falar pelo WhatsApp<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>O marketing educacional digital \u00e9 o maior aliado para as institui\u00e7\u00f5es de ensino que buscam expandir sua base de clientes, reter alunos e cultivar relacionamentos duradouros com a comunidade educacional. Essa estrat\u00e9gia implica na aplica\u00e7\u00e3o de t\u00e9cnicas capazes de aprimorar a capta\u00e7\u00e3o de alunos, atrav\u00e9s de abordagens planejadas e direcionadas, visando destacar a institui\u00e7\u00e3o em [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":4326,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,7,53,52],"tags":[67,70,78,79],"class_list":["post-4323","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-marketing-digital","category-marketing-tendencias","category-matriculas","tag-como-engajar-meus-alunos","tag-como-engajar-meus-estudantes","tag-marketing-digital","tag-marketing-digital-na-educacao"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Erros que destroem a sua capta\u00e7\u00e3o de alunos no marketing digital - Inspire+<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inspiremais.com\/blog\/7-erros-que-destroem-a-sua-captacao-de-alunos\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Erros que destroem a sua capta\u00e7\u00e3o de alunos no marketing digital - Inspire+\" \/>\n<meta property=\"og:description\" content=\"O marketing educacional digital \u00e9 o maior aliado para as institui\u00e7\u00f5es de ensino que buscam expandir sua base de clientes, reter alunos e cultivar relacionamentos duradouros com a comunidade educacional. Essa estrat\u00e9gia implica na aplica\u00e7\u00e3o de t\u00e9cnicas capazes de aprimorar a capta\u00e7\u00e3o de alunos, atrav\u00e9s de abordagens planejadas e direcionadas, visando destacar a institui\u00e7\u00e3o em [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/inspiremais.com\/blog\/7-erros-que-destroem-a-sua-captacao-de-alunos\/\" \/>\n<meta property=\"og:site_name\" content=\"Inspire+\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inspiremaismktdigital\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-03T15:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-08T19:05:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/05\/7-Erros-que-destroem-a-sua-Captacao-de-Alunos-no-Marketing-Digital-_capa.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Andrey Schmitt\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andrey Schmitt\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/inspiremais.com\/blog\/7-erros-que-destroem-a-sua-captacao-de-alunos\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/inspiremais.com\/blog\/7-erros-que-destroem-a-sua-captacao-de-alunos\/\"},\"author\":{\"name\":\"Andrey Schmitt\",\"@id\":\"https:\/\/inspiremais.com\/blog\/#\/schema\/person\/e1a307a4d2b71ac3dd5a6b554ce2fcfc\"},\"headline\":\"7 Erros que destroem a sua capta\u00e7\u00e3o de alunos no marketing digital\",\"datePublished\":\"2024-06-03T15:00:00+00:00\",\"dateModified\":\"2025-07-08T19:05:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/inspiremais.com\/blog\/7-erros-que-destroem-a-sua-captacao-de-alunos\/\"},\"wordCount\":996,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/inspiremais.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/inspiremais.com\/blog\/7-erros-que-destroem-a-sua-captacao-de-alunos\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/05\/7-Erros-que-destroem-a-sua-Captacao-de-Alunos-no-Marketing-Digital-_capa.png\",\"keywords\":[\"como engajar meus alunos\",\"como engajar meus estudantes\",\"marketing digital\",\"marketing digital na educa\u00e7\u00e3o\"],\"articleSection\":[\"Blog\",\"Marketing Digital\",\"Marketing\/Tend\u00eancias\",\"Matr\u00edculas\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/inspiremais.com\/blog\/7-erros-que-destroem-a-sua-captacao-de-alunos\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/inspiremais.com\/blog\/7-erros-que-destroem-a-sua-captacao-de-alunos\/\",\"url\":\"https:\/\/inspiremais.com\/blog\/7-erros-que-destroem-a-sua-captacao-de-alunos\/\",\"name\":\"7 Erros que destroem a sua capta\u00e7\u00e3o de alunos no marketing digital - 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