{"id":4376,"date":"2024-06-21T14:00:00","date_gmt":"2024-06-21T17:00:00","guid":{"rendered":"https:\/\/inspiremais.com\/blog\/?p=4376"},"modified":"2025-07-08T16:56:22","modified_gmt":"2025-07-08T19:56:22","slug":"captacao-de-alunos-no-ensino-superior","status":"publish","type":"post","link":"https:\/\/inspiremais.com\/blog\/captacao-de-alunos-no-ensino-superior\/","title":{"rendered":"Marketing digital para estruturar uma capta\u00e7\u00e3o de alunos de emerg\u00eancia no Ensino Superior\u00a0"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabela de conte\u00fado\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/inspiremais.com\/blog\/captacao-de-alunos-no-ensino-superior\/#Como_captar_mais_alunos\" >Como captar mais alunos?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/inspiremais.com\/blog\/captacao-de-alunos-no-ensino-superior\/#Compreenda_as_fases_do_Funil_de_Vendas\" >Compreenda as fases do Funil de Vendas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/inspiremais.com\/blog\/captacao-de-alunos-no-ensino-superior\/#Invista_no_marketing_educacional_integrado\" >Invista no marketing educacional integrado<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/inspiremais.com\/blog\/captacao-de-alunos-no-ensino-superior\/#Faca_a_gestao_da_sua_marca\" >Fa\u00e7a a gest\u00e3o da sua marca<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/inspiremais.com\/blog\/captacao-de-alunos-no-ensino-superior\/#Programe-se_e_nao_perca_o_Timing\" >Programe-se e n\u00e3o perca o Timing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/inspiremais.com\/blog\/captacao-de-alunos-no-ensino-superior\/#Desenvolva_estrategias_para_retencao_e_captacao_de_alunos\" >Desenvolva estrat\u00e9gias para reten\u00e7\u00e3o e capta\u00e7\u00e3o de alunos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/inspiremais.com\/blog\/captacao-de-alunos-no-ensino-superior\/#Use_um_sistema_de_CRM\" >Use um sistema de CRM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/inspiremais.com\/blog\/captacao-de-alunos-no-ensino-superior\/#Conclusao\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4376\" class=\"elementor elementor-4376\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8287324 e-flex e-con-boxed e-con e-parent\" data-id=\"8287324\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9cf06cf e-con-full e-flex e-con e-child\" data-id=\"9cf06cf\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-741393e elementor-widget elementor-widget-text-editor\" data-id=\"741393e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"bsf-rt-reading-time\"><span class=\"bsf-rt-display-label\" prefix=\"Tempo de leitura estimado:\">\n\t\t<\/span> <span class=\"bsf-rt-display-time\" reading_time=\"4\"><\/span> \n\t\t<span class=\"bsf-rt-display-postfix\" postfix=\"mins\"><\/span><\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f80bbfc elementor-widget elementor-widget-text-editor\" data-id=\"f80bbfc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nos \u00faltimos anos, as Institui\u00e7\u00f5es de Ensino Superior (IES) no Brasil enfrentaram uma s\u00e9rie de desafios na capta\u00e7\u00e3o de alunos novos, exacerbados pela crise econ\u00f4mica que afetou o pa\u00eds.\u00a0<\/p>\n<p>No entanto, o panorama educacional brasileiro tamb\u00e9m oferece grandes oportunidades: em 2015, apenas 14% dos adultos brasileiros entre 24 e 64 anos haviam conclu\u00eddo o ensino superior, comparado a uma m\u00e9dia de 35% nos pa\u00edses da OCDE.\u00a0<\/p>\n<p><strong>Este cen\u00e1rio mostra um potencial de crescimento significativo para as IES, especialmente quando comparado com pa\u00edses sul-americanos como Col\u00f4mbia e Chile, onde a taxa de conclus\u00e3o \u00e9 de 21% e 22%, respectivamente.\u00a0<\/strong><\/p>\n<p>Para aproveitar essa oportunidade, \u00e9 crucial que as IES desenvolvam estrat\u00e9gias eficazes de marketing digital.\u00a0<strong>Veja aqui as melhores dicas para estruturar uma capta\u00e7\u00e3o de alunos emergencial!<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c34f23 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-heading\" data-id=\"7c34f23\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Como_captar_mais_alunos\"><\/span>Como captar mais alunos?<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-975dad5 elementor-widget elementor-widget-image\" data-id=\"975dad5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"667\" src=\"https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/04\/image-12.png\" class=\"attachment-full size-full wp-image-4053\" alt=\"\" srcset=\"https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/04\/image-12.png 1080w, https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/04\/image-12-300x185.png 300w, https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/04\/image-12-1024x632.png 1024w, https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/04\/image-12-768x474.png 768w, https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/04\/image-12-750x463.png 750w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd5f9dc elementor-widget elementor-widget-text-editor\" data-id=\"cd5f9dc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Al\u00e9m das limita\u00e7\u00f5es or\u00e7ament\u00e1rias e as especificidades de um p\u00fablico que muda a cada ano, os modelos de capta\u00e7\u00e3o e reten\u00e7\u00e3o utilizados em outros setores muitas vezes n\u00e3o se aplicam ao contexto das\u00a0<strong>Institui\u00e7\u00f5es de Ensino Superior (IES)<\/strong>.\u00a0<\/p>\n<p><strong>No entanto, a ascens\u00e3o do marketing digital oferece uma oportunidade significativa para quem est\u00e1 disposto a inovar.<\/strong><\/p>\n<p>Os estudantes de hoje esperam processos completamente online, presen\u00e7a ativa nas m\u00eddias sociais e tecnologias intuitivas para participar dos processos seletivos.\u00a0<\/p>\n<p><strong>Portanto, como estruturar estrat\u00e9gias para atrair alunos mais engajados e aumentar a receita da sua IES? Veja isso a seguir.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ece7340 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ece7340\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99139fd elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"99139fd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Compreenda_as_fases_do_Funil_de_Vendas\"><\/span>Compreenda as fases do Funil de Vendas<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-275d152 elementor-widget elementor-widget-text-editor\" data-id=\"275d152\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>O funil de capta\u00e7\u00e3o de alunos \u00e9 composto por seis fases:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Lead ou Potencial:<\/strong>\u00a0indiv\u00edduos que cumprem os requisitos para estudar no ensino superior.<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li><strong>Qualificado:<\/strong>\u00a0leads que demonstram interesse real em sua institui\u00e7\u00e3o.<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li><strong>Inscrito:<\/strong>\u00a0leads que se inscreveram no processo de sele\u00e7\u00e3o.<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li><strong>Avaliado:<\/strong>\u00a0inscritos que participaram do processo de sele\u00e7\u00e3o.<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li><strong>Convocado:<\/strong>\u00a0inscritos que foram selecionados no processo de sele\u00e7\u00e3o.<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li><strong>Matriculado:<\/strong>\u00a0convocados que efetivaram sua matr\u00edcula.<\/li>\n<\/ul>\n<p>Entender essas fases \u00e9 essencial para aplicar estrat\u00e9gias de marketing eficazes em cada etapa, maximizando a convers\u00e3o de leads em alunos matriculados.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-533d101 elementor-widget elementor-widget-image\" data-id=\"533d101\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"667\" src=\"https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/05\/image-19.png\" class=\"attachment-full size-full wp-image-4324\" alt=\"\" srcset=\"https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/05\/image-19.png 1080w, https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/05\/image-19-300x185.png 300w, https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/05\/image-19-1024x632.png 1024w, https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/05\/image-19-768x474.png 768w, https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/05\/image-19-750x463.png 750w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e5e161 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"7e5e161\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Invista_no_marketing_educacional_integrado\"><\/span>Invista no marketing educacional integrado<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74d0d58 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"74d0d58\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>O marketing estrat\u00e9gico \u00e9 a melhor maneira para a capta\u00e7\u00e3o e reten\u00e7\u00e3o de alunos. O marketing educacional integrado, quando utilizado de forma estrat\u00e9gica e interligada com todos os setores da institui\u00e7\u00e3o, n\u00e3o s\u00f3 auxilia na capta\u00e7\u00e3o de alunos, mas tamb\u00e9m reestrutura a organiza\u00e7\u00e3o, melhorando a visibilidade, reputa\u00e7\u00e3o e rela\u00e7\u00e3o com o p\u00fablico.<\/p>\n<p><strong>Por meio de um marketing bem estruturado, voc\u00ea pode:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>Aumentar a visibilidade da sua IES.<\/li>\n<li>Fortalecer o relacionamento com clientes, prospects e influenciadores.<\/li>\n<li>Melhorar a reputa\u00e7\u00e3o por meio de conte\u00fado de qualidade.<\/li>\n<li>Aumentar o n\u00famero de matr\u00edculas.<\/li>\n<li>Ter controle sobre todo o processo de capta\u00e7\u00e3o de alunos.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff1835e elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"ff1835e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Faca_a_gestao_da_sua_marca\"><\/span>Fa\u00e7a a gest\u00e3o da sua marca<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20ae054 elementor-widget elementor-widget-image\" data-id=\"20ae054\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"667\" src=\"https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/04\/image-4.png\" class=\"attachment-full size-full wp-image-4026\" alt=\"\" srcset=\"https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/04\/image-4.png 1080w, https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/04\/image-4-300x185.png 300w, https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/04\/image-4-1024x632.png 1024w, https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/04\/image-4-768x474.png 768w, https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/04\/image-4-750x463.png 750w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-99e0782 e-con-full e-flex e-con e-child\" data-id=\"99e0782\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-55f9ba6 e-con-full e-flex e-con e-child\" data-id=\"55f9ba6\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8c719c8 elementor-widget elementor-widget-text-editor\" data-id=\"8c719c8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Em um cen\u00e1rio de crise econ\u00f4mica e alta concorr\u00eancia, a comunica\u00e7\u00e3o deve ser vista como um ecossistema que envolve e auxilia o p\u00fablico na tomada de decis\u00f5es.\u00a0<\/p>\n<p><strong>Segundo\u00a0<\/strong><a href=\"https:\/\/repositorio.ufu.br\/bitstream\/123456789\/17746\/1\/IdentidadeImagemMarca.pdf\"><strong>Mekler Nunes, da Management &amp; Consulting<\/strong><\/a><strong>, a imagem corporativa \u00e9 constru\u00edda atrav\u00e9s da compara\u00e7\u00e3o e diferencia\u00e7\u00e3o no mercado. Para isso, \u00e9 importante:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>Avaliar continuamente a empregabilidade dos egressos.<\/li>\n<li>Posicionar-se em rankings educacionais.<\/li>\n<li>Contribuir cientificamente.<\/li>\n<li>Oferecer um bom atendimento e infraestrutura.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fc9fda elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"1fc9fda\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Programe-se_e_nao_perca_o_Timing\"><\/span>Programe-se e n\u00e3o perca o Timing<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9edd08e elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9edd08e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Alinhe o calend\u00e1rio de campanhas da universidade com o calend\u00e1rio do ensino m\u00e9dio. Um bom planejamento permite revisar estrat\u00e9gias e melhorar pontos cr\u00edticos com anteced\u00eancia, mantendo os futuros candidatos engajados.<\/p>\n<p><strong>Lembre-se: um candidato leva em torno de seis meses para decidir onde estudar, portanto, campanhas cont\u00ednuas s\u00e3o necess\u00e1rias, e n\u00e3o apenas pr\u00f3ximas ao vestibular.<\/strong><\/p>\n<p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a129cb5 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"a129cb5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Desenvolva_estrategias_para_retencao_e_captacao_de_alunos\"><\/span>Desenvolva estrat\u00e9gias para reten\u00e7\u00e3o e capta\u00e7\u00e3o de alunos<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02e5eea elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"02e5eea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A crise afetou a capta\u00e7\u00e3o e reten\u00e7\u00e3o de alunos, com uma queda significativa nas matr\u00edculas e altos \u00edndices de evas\u00e3o.\u00a0<\/p>\n<p>Para contornar isso, muitas IES t\u00eam adotado mecanismos alternativos ao Fies, como programas de parcelamento direto com a faculdade, descontos para indica\u00e7\u00e3o de novos alunos, conv\u00eanios com empresas, est\u00e1gios remunerados e bolsas de estudo.<\/p>\n<p>Estrat\u00e9gias de reten\u00e7\u00e3o incluem monitorar a probabilidade de evas\u00e3o com base em perfis socioecon\u00f4micos, localiza\u00e7\u00e3o, escolaridade dos pais, e desempenho acad\u00eamico dos alunos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-872e8f0 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"872e8f0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Use_um_sistema_de_CRM\"><\/span>Use um sistema de CRM<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5188db elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e5188db\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A integra\u00e7\u00e3o dos setores de planejamento, marketing e registro acad\u00eamico \u00e9 fundamental. Ferramentas diferentes entre setores tornam as campanhas ineficientes.\u00a0<\/p>\n<p><strong>Sistemas de Gest\u00e3o Acad\u00eamica e CRM (Customer Relationship Management)<\/strong>\u00a0integrados ajudam a criar um reposit\u00f3rio de informa\u00e7\u00f5es abrangente, facilitando a nutri\u00e7\u00e3o de leads e a gest\u00e3o do funil de capta\u00e7\u00e3o.<\/p>\n<p>Um bom CRM permite segmentar e enviar conte\u00fados relevantes para diferentes grupos de interesse, acompanhando a jornada dos leads pelo funil de capta\u00e7\u00e3o. Assim, \u00e9 poss\u00edvel manter contato cont\u00ednuo e personalizado com os candidatos, aumentando a confian\u00e7a e a probabilidade de matr\u00edcula.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-898e321 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"898e321\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Conclusao\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82b49ce elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"82b49ce\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A capta\u00e7\u00e3o de alunos em tempos de crise requer estrat\u00e9gias inovadoras e integradas.\u00a0<\/p>\n<p>Compreender o funil de vendas, investir no marketing educacional integrado, gerenciar a marca, planejar campanhas com anteced\u00eancia, desenvolver estrat\u00e9gias de capta\u00e7\u00e3o e reten\u00e7\u00e3o, e utilizar sistemas de CRM s\u00e3o passos essenciais para as IES que desejam aumentar suas matr\u00edculas e superar os desafios do mercado educacional brasileiro.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d7a50d elementor-align-center e-transform elementor-widget elementor-widget-button\" data-id=\"7d7a50d\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.1,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/inspiremais.com\/central-de-conteudos-marketing\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Baixar Ebooks Gratuitos<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f676016 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f676016\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>O marketing digital \u00e9 essencial para atrair e engajar potenciais alunos. Nossa equipe de especialistas em marketing digital oferece uma gama de servi\u00e7os que garantem uma presen\u00e7a online forte.<\/strong><\/p>\n<p><strong>N\u00e3o perca a oportunidade de transformar sua institui\u00e7\u00e3o e garantir um futuro brilhante para seus alunos. O Time Inspire Mais est\u00e1 aqui para ajudar voc\u00ea a alcan\u00e7ar o sucesso.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d90aba4 elementor-align-center e-transform elementor-widget elementor-widget-button\" data-id=\"d90aba4\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.1,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/wa.me\/5547999534728?text=Ol%C3%A1%2C+quero+matricular+mais%21\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Falar pelo WhatsApp<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Nos \u00faltimos anos, as Institui\u00e7\u00f5es de Ensino Superior (IES) no Brasil enfrentaram uma s\u00e9rie de desafios na capta\u00e7\u00e3o de alunos novos, exacerbados pela crise econ\u00f4mica que afetou o pa\u00eds.\u00a0 No entanto, o panorama educacional brasileiro tamb\u00e9m oferece grandes oportunidades: em 2015, apenas 14% dos adultos brasileiros entre 24 e 64 anos haviam conclu\u00eddo o ensino [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":4380,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,59,7,52],"tags":[86,87,78,79],"class_list":["post-4376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-gestao","category-marketing-digital","category-matriculas","tag-captacao-de-alunos","tag-ensino-superior","tag-marketing-digital","tag-marketing-digital-na-educacao"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - 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