{"id":4442,"date":"2024-07-18T11:08:56","date_gmt":"2024-07-18T14:08:56","guid":{"rendered":"https:\/\/inspiremais.com\/blog\/?p=4442"},"modified":"2025-07-08T16:43:08","modified_gmt":"2025-07-08T19:43:08","slug":"marketing-educacional-vale-a-pena-em-2024","status":"publish","type":"post","link":"https:\/\/inspiremais.com\/blog\/marketing-educacional-vale-a-pena-em-2024\/","title":{"rendered":"Ser\u00e1 que vale a pena investir em marketing educacional na sua institui\u00e7\u00e3o?\u00a0"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabela de conte\u00fado\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/inspiremais.com\/blog\/marketing-educacional-vale-a-pena-em-2024\/#O_que_e_marketing_educacional\" >O que \u00e9 marketing educacional?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/inspiremais.com\/blog\/marketing-educacional-vale-a-pena-em-2024\/#A_importancia_do_marketing_para_as_IES\" >A import\u00e2ncia do marketing para as IES<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/inspiremais.com\/blog\/marketing-educacional-vale-a-pena-em-2024\/#Quais_sao_os_beneficios_do_marketing_educacional\" >Quais s\u00e3o os benef\u00edcios do marketing educacional?<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/inspiremais.com\/blog\/marketing-educacional-vale-a-pena-em-2024\/#Maior_alcance_de_pessoas\" >Maior alcance de pessoas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/inspiremais.com\/blog\/marketing-educacional-vale-a-pena-em-2024\/#Gerar_visibilidade\" >Gerar visibilidade<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/inspiremais.com\/blog\/marketing-educacional-vale-a-pena-em-2024\/#Comunicacao_com_o_publico-alvo\" >Comunica\u00e7\u00e3o com o p\u00fablico-alvo<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/inspiremais.com\/blog\/marketing-educacional-vale-a-pena-em-2024\/#Conclusao\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4442\" class=\"elementor elementor-4442\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66e86c8 e-flex e-con-boxed e-con e-parent\" data-id=\"66e86c8\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-865a001 e-con-full e-flex e-con e-child\" data-id=\"865a001\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e1379a2 elementor-widget elementor-widget-text-editor\" data-id=\"e1379a2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"bsf-rt-reading-time\"><span class=\"bsf-rt-display-label\" prefix=\"Tempo de leitura estimado:\">\n\t\t<\/span> <span class=\"bsf-rt-display-time\" reading_time=\"3\"><\/span> \n\t\t<span class=\"bsf-rt-display-postfix\" postfix=\"mins\"><\/span><\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7584c92 elementor-widget elementor-widget-text-editor\" data-id=\"7584c92\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>O\u00a0<a href=\"https:\/\/www.uff.br\/?q=censo-2017-instituicoes-de-ensino-superior-ies#:~:text=O%20Censo%202017%20coletou%20dados,apenas%2063%20s%C3%A3o%20Universidades%20Federais.\">Censo de 2017<\/a>\u00a0coletou dados de 2.448 Institui\u00e7\u00f5es de Ensino Superior no Brasil, destas IES, apenas 296 pertenciam \u00e0 Rede P\u00fablica, podemos assumir que o mercado educacional est\u00e1 cada vez mais competitivo.<\/p>\n<p>Com o avan\u00e7o tecnol\u00f3gico cada vez mais presente em nosso cotidiano, presumimos tamb\u00e9m que as novas gera\u00e7\u00f5es est\u00e3o se tornando mais conectadas e exigentes.\u00a0<\/p>\n<p>Para muitos o marketing educacional atua justamente como uma ferramenta para enfrentar essa realidade, fornecendo estrat\u00e9gias que permitem a constru\u00e7\u00e3o de uma boa reputa\u00e7\u00e3o e comunica\u00e7\u00e3o com o p\u00fablico-alvo, deixando de ser uma op\u00e7\u00e3o e passando a ser uma necessidade para muitos n\u00facleos educacionais que buscam se destacar.\u00a0<\/p>\n<p><strong>Mas ser\u00e1 que realmente vale a pena investir em marketing educacional?\u00a0<\/strong><\/p>\n<p>Neste artigo, vamos sanar todas as suas d\u00favidas sobre o marketing educacional de uma vez por todas e te mostrar exatamente a melhor forma de aplic\u00e1-lo para mudar positivamente a trajet\u00f3ria da sua institui\u00e7\u00e3o!<\/p>\n<p><strong>Continue a leitura!<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b224132 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b224132\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8490aae elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-heading\" data-id=\"8490aae\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"O_que_e_marketing_educacional\"><\/span>O que \u00e9 marketing educacional?<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c134634 elementor-widget elementor-widget-text-editor\" data-id=\"c134634\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Antes de sairmos por a\u00ed aplicando todo tipo de m\u00e9todo de marketing que escutamos, precisamos estudar e compreender como ele funciona!\u00a0<\/p>\n<p><strong>O marketing para educa\u00e7\u00e3o nada mais \u00e9 que estrat\u00e9gias e t\u00e9cnicas de marketing tradicional mas voltadas para promover institui\u00e7\u00f5es de ensino e seus programas.\u00a0<\/strong><\/p>\n<p>Os objetivos do marketing educacional s\u00e3o principalmente criar uma imagem forte, atrair novos alunos e fidelizar os atuais, utilizando de estrat\u00e9gias online e offline.\u00a0<\/p>\n<p>O foco est\u00e1 em comunicar de maneira clara os valores, diferenciais e benef\u00edcios oferecidos pela institui\u00e7\u00e3o para seu p\u00fablico-alvo, que inclui pais, respons\u00e1veis e alunos.<\/p>\n<p>A forma como ser\u00e1 planejada a campanha de marketing depende muito dos objetivos da pr\u00f3pria institui\u00e7\u00e3o para diferentes p\u00fablicos, per\u00edodos e jornada onde se encontra o aluno dentro do funil de vendas e\/ou da IES, e \u00e9 a\u00ed onde muitos gestores e equipes de comunica\u00e7\u00e3o pecam, pois n\u00e3o conseguem tra\u00e7ar uma estrat\u00e9gia personalizada as necessidades da institui\u00e7\u00e3o de ensino.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9bf3af elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"d9bf3af\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"A_importancia_do_marketing_para_as_IES\"><\/span>A import\u00e2ncia do marketing para as IES<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-209286e elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"209286e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Como sabemos, com a crescente concorr\u00eancia e as expectativas cada vez mais altas dos consumidores, t\u00eam se tornado complicado se destacar das demais institui\u00e7\u00f5es de ensino superior, e investir em estrat\u00e9gias de marketing bem planejadas pode auxiliar e resolver esse problema.\u00a0<strong>Veja algumas das formas que o marketing educacional pode ajudar:\u00a0<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Diferencia\u00e7\u00e3o no mercado:<\/strong>\u00a0no mercado saturado, o marketing ajuda a criar uma proposta de valor \u00fanica.<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li><strong>Engajamento do p\u00fablico:<\/strong>\u00a0comunica\u00e7\u00e3o fortalece a comunidade escolar, promovendo maior envolvimento de pais e alunos.<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li><strong>Atra\u00e7\u00e3o de alunos qualificados:<\/strong>\u00a0estrat\u00e9gias de marketing bem executadas atraem alunos alinhados com os valores e miss\u00e3o da IES.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44d5af7 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"44d5af7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Quais_sao_os_beneficios_do_marketing_educacional\"><\/span>Quais s\u00e3o os benef\u00edcios do marketing educacional?<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-daf96de elementor-widget elementor-widget-text-editor\" data-id=\"daf96de\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Maior_alcance_de_pessoas\"><\/span>Maior alcance de pessoas<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>O marketing educacional permite que sua institui\u00e7\u00e3o alcance um p\u00fablico muito mais amplo. Utilizando ferramentas como SEO (Search Engine Optimization), campanhas de m\u00eddia social e an\u00fancios online, \u00e9 poss\u00edvel direcionar seus esfor\u00e7os para o p\u00fablico, aumentando a visibilidade e atraindo novos alunos.<\/p>\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Gerar_visibilidade\"><\/span><span id=\"Gerar_visibilidade\" class=\"ez-toc-section\"><\/span>Gerar visibilidade<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Ter uma forte presen\u00e7a com publica\u00e7\u00f5es regulares em blogs, v\u00eddeos educativos e postagens em redes sociais ajudam a manter sua IES em evid\u00eancia. Uma boa estrat\u00e9gia de marketing educacional aumenta a notoriedade e melhora a reputa\u00e7\u00e3o da institui\u00e7\u00e3o.<\/p>\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Comunicacao_com_o_publico-alvo\"><\/span><span id=\"Comunicacao_com_o_publico-alvo\" class=\"ez-toc-section\"><\/span>Comunica\u00e7\u00e3o com o p\u00fablico-alvo<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Uma comunica\u00e7\u00e3o \u00e9 fundamental para construir relacionamentos s\u00f3lidos com seu p\u00fablico-alvo. O marketing educacional permite personalizar as mensagens, atendendo \u00e0s necessidades e interesses espec\u00edficos de pais e alunos.<br \/><br \/><strong>Ferramentas como e-mail marketing, newsletters e webinars s\u00e3o excelentes para manter todos informados e engajados.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4a9e03 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"d4a9e03\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Conclusao\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f08c977 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f08c977\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>E a\u00ed? J\u00e1 acha que vale a pena investir em marketing educacional?<\/strong><\/p>\n<p>Se voc\u00ea quer saber mais sobre como aprimorar o marketing educacional da sua institui\u00e7\u00e3o, confira nosso outro conte\u00fado sobre<strong>\u00a06 dicas para melhorar o marketing educacional da sua IES.\u00a0<\/strong><\/p>\n<p>O crescimento e sucesso de sua institui\u00e7\u00e3o de ensino dependem de estrat\u00e9gias para aumentar o n\u00famero de matr\u00edculas e se destacar em um mercado competitivo.<\/p>\n<p><strong>O nosso time Inspire Mais est\u00e1 aqui para oferecer o suporte necess\u00e1rio, com uma abordagem personalizada e focada em seus resultados.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9de8682 elementor-align-center e-transform elementor-widget elementor-widget-button\" data-id=\"9de8682\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.1,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/inspiremais.com\/central-de-conteudos-marketing\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Baixar Ebooks Gratuitos<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d147e8 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5d147e8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/forms.inspiremais.com\/diretorio?utm_source=site&amp;utm_medium=blog\"><strong>Entre em contato conosco e conhe\u00e7a o m\u00e9todo exclusivo da Inspire+ para atingir suas metas de matr\u00edculas e vendas!<\/strong><\/a><\/p>\n<p><strong>Gostou do conte\u00fado? Conte-nos nos coment\u00e1rios sua opini\u00e3o e n\u00e3o deixe de acompanhar nosso blog para mais atualiza\u00e7\u00f5es do mundo educacional!<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ee09be elementor-align-center e-transform elementor-widget elementor-widget-button\" data-id=\"9ee09be\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.1,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/wa.me\/5547999534728?text=Ol%C3%A1%2C+quero+matricular+mais%21\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Falar pelo WhatsApp<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>O\u00a0Censo de 2017\u00a0coletou dados de 2.448 Institui\u00e7\u00f5es de Ensino Superior no Brasil, destas IES, apenas 296 pertenciam \u00e0 Rede P\u00fablica, podemos assumir que o mercado educacional est\u00e1 cada vez mais competitivo. Com o avan\u00e7o tecnol\u00f3gico cada vez mais presente em nosso cotidiano, presumimos tamb\u00e9m que as novas gera\u00e7\u00f5es est\u00e3o se tornando mais conectadas e exigentes.\u00a0 [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":4444,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,7,53],"tags":[78,79,93],"class_list":["post-4442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-marketing-digital","category-marketing-tendencias","tag-marketing-digital","tag-marketing-digital-na-educacao","tag-marketing-educacional"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ser\u00e1 que vale a pena investir em marketing educacional na sua institui\u00e7\u00e3o?\u00a0 - Inspire+<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inspiremais.com\/blog\/marketing-educacional-vale-a-pena-em-2024\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ser\u00e1 que vale a pena investir em marketing educacional na sua institui\u00e7\u00e3o?\u00a0 - Inspire+\" \/>\n<meta property=\"og:description\" content=\"O\u00a0Censo de 2017\u00a0coletou dados de 2.448 Institui\u00e7\u00f5es de Ensino Superior no Brasil, destas IES, apenas 296 pertenciam \u00e0 Rede P\u00fablica, podemos assumir que o mercado educacional est\u00e1 cada vez mais competitivo. Com o avan\u00e7o tecnol\u00f3gico cada vez mais presente em nosso cotidiano, presumimos tamb\u00e9m que as novas gera\u00e7\u00f5es est\u00e3o se tornando mais conectadas e exigentes.\u00a0 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/inspiremais.com\/blog\/marketing-educacional-vale-a-pena-em-2024\/\" \/>\n<meta property=\"og:site_name\" content=\"Inspire+\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inspiremaismktdigital\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-18T14:08:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-08T19:43:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/07\/Sera-que-vale-a-pena-investir-em-marketing-educacional-na-sua-instituicao_capa.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Andrey Schmitt\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andrey Schmitt\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/inspiremais.com\/blog\/marketing-educacional-vale-a-pena-em-2024\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/inspiremais.com\/blog\/marketing-educacional-vale-a-pena-em-2024\/\"},\"author\":{\"name\":\"Andrey Schmitt\",\"@id\":\"https:\/\/inspiremais.com\/blog\/#\/schema\/person\/e1a307a4d2b71ac3dd5a6b554ce2fcfc\"},\"headline\":\"Ser\u00e1 que vale a pena investir em marketing educacional na sua institui\u00e7\u00e3o?\u00a0\",\"datePublished\":\"2024-07-18T14:08:56+00:00\",\"dateModified\":\"2025-07-08T19:43:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/inspiremais.com\/blog\/marketing-educacional-vale-a-pena-em-2024\/\"},\"wordCount\":787,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/inspiremais.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/inspiremais.com\/blog\/marketing-educacional-vale-a-pena-em-2024\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/07\/Sera-que-vale-a-pena-investir-em-marketing-educacional-na-sua-instituicao_capa.png\",\"keywords\":[\"marketing digital\",\"marketing digital na educa\u00e7\u00e3o\",\"marketing educacional\"],\"articleSection\":[\"Blog\",\"Marketing Digital\",\"Marketing\/Tend\u00eancias\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/inspiremais.com\/blog\/marketing-educacional-vale-a-pena-em-2024\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/inspiremais.com\/blog\/marketing-educacional-vale-a-pena-em-2024\/\",\"url\":\"https:\/\/inspiremais.com\/blog\/marketing-educacional-vale-a-pena-em-2024\/\",\"name\":\"Ser\u00e1 que vale a pena investir em marketing educacional na sua institui\u00e7\u00e3o?\u00a0 - Inspire+\",\"isPartOf\":{\"@id\":\"https:\/\/inspiremais.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/inspiremais.com\/blog\/marketing-educacional-vale-a-pena-em-2024\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/inspiremais.com\/blog\/marketing-educacional-vale-a-pena-em-2024\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/07\/Sera-que-vale-a-pena-investir-em-marketing-educacional-na-sua-instituicao_capa.png\",\"datePublished\":\"2024-07-18T14:08:56+00:00\",\"dateModified\":\"2025-07-08T19:43:08+00:00\",\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/inspiremais.com\/blog\/marketing-educacional-vale-a-pena-em-2024\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/inspiremais.com\/blog\/marketing-educacional-vale-a-pena-em-2024\/#primaryimage\",\"url\":\"https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/07\/Sera-que-vale-a-pena-investir-em-marketing-educacional-na-sua-instituicao_capa.png\",\"contentUrl\":\"https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/07\/Sera-que-vale-a-pena-investir-em-marketing-educacional-na-sua-instituicao_capa.png\",\"width\":1080,\"height\":1080,\"caption\":\"marketing educacional\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/inspiremais.com\/blog\/#website\",\"url\":\"https:\/\/inspiremais.com\/blog\/\",\"name\":\"INSPIRE+\",\"description\":\"Estrat\u00e9gias\",\"publisher\":{\"@id\":\"https:\/\/inspiremais.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/inspiremais.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/inspiremais.com\/blog\/#organization\",\"name\":\"INSPIRE+ MARKETING EDUCACIONAL\",\"url\":\"https:\/\/inspiremais.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/inspiremais.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/11\/Apenas_Inspire-03.png\",\"contentUrl\":\"https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/11\/Apenas_Inspire-03.png\",\"width\":4501,\"height\":1279,\"caption\":\"INSPIRE+ MARKETING EDUCACIONAL\"},\"image\":{\"@id\":\"https:\/\/inspiremais.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/inspiremaismktdigital\",\"https:\/\/www.instagram.com\/inspiremaisdigital\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/inspiremais.com\/blog\/#\/schema\/person\/e1a307a4d2b71ac3dd5a6b554ce2fcfc\",\"name\":\"Andrey Schmitt\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/inspiremais.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7813ef75e249c4598b87de5eb1415de045890396aae13d73dd1be2b316685046?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7813ef75e249c4598b87de5eb1415de045890396aae13d73dd1be2b316685046?s=96&d=mm&r=g\",\"caption\":\"Andrey Schmitt\"},\"description\":\"Meu nome \u00e9 Andrey, sou Gestor de Ensino e CEO na Inspire Mais, a maior ag\u00eancia do segmento educacional do pa\u00eds. Sou formado em Administra\u00e7\u00e3o, Gastronomia e possuo MBA em Estrat\u00e9gias de Mercado. H\u00e1 12 anos atuo e vivo a educa\u00e7\u00e3o, tendo como prop\u00f3sito pessoal conectar pessoas aos seus sonhos e objetivos atrav\u00e9s de meus neg\u00f3cios e clientes!\",\"sameAs\":[\"linkedin.com\/in\/andrey-schmitt-39ba829b\"],\"url\":\"https:\/\/inspiremais.com\/blog\/author\/andrey-schmitt\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ser\u00e1 que vale a pena investir em marketing educacional na sua institui\u00e7\u00e3o?\u00a0 - Inspire+","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/inspiremais.com\/blog\/marketing-educacional-vale-a-pena-em-2024\/","og_locale":"pt_BR","og_type":"article","og_title":"Ser\u00e1 que vale a pena investir em marketing educacional na sua institui\u00e7\u00e3o?\u00a0 - Inspire+","og_description":"O\u00a0Censo de 2017\u00a0coletou dados de 2.448 Institui\u00e7\u00f5es de Ensino Superior no Brasil, destas IES, apenas 296 pertenciam \u00e0 Rede P\u00fablica, podemos assumir que o mercado educacional est\u00e1 cada vez mais competitivo. Com o avan\u00e7o tecnol\u00f3gico cada vez mais presente em nosso cotidiano, presumimos tamb\u00e9m que as novas gera\u00e7\u00f5es est\u00e3o se tornando mais conectadas e exigentes.\u00a0 [&hellip;]","og_url":"https:\/\/inspiremais.com\/blog\/marketing-educacional-vale-a-pena-em-2024\/","og_site_name":"Inspire+","article_publisher":"https:\/\/www.facebook.com\/inspiremaismktdigital","article_published_time":"2024-07-18T14:08:56+00:00","article_modified_time":"2025-07-08T19:43:08+00:00","og_image":[{"width":1080,"height":1080,"url":"https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/07\/Sera-que-vale-a-pena-investir-em-marketing-educacional-na-sua-instituicao_capa.png","type":"image\/png"}],"author":"Andrey Schmitt","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Andrey Schmitt","Est. tempo de leitura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/inspiremais.com\/blog\/marketing-educacional-vale-a-pena-em-2024\/#article","isPartOf":{"@id":"https:\/\/inspiremais.com\/blog\/marketing-educacional-vale-a-pena-em-2024\/"},"author":{"name":"Andrey Schmitt","@id":"https:\/\/inspiremais.com\/blog\/#\/schema\/person\/e1a307a4d2b71ac3dd5a6b554ce2fcfc"},"headline":"Ser\u00e1 que vale a pena investir em marketing educacional na sua institui\u00e7\u00e3o?\u00a0","datePublished":"2024-07-18T14:08:56+00:00","dateModified":"2025-07-08T19:43:08+00:00","mainEntityOfPage":{"@id":"https:\/\/inspiremais.com\/blog\/marketing-educacional-vale-a-pena-em-2024\/"},"wordCount":787,"commentCount":0,"publisher":{"@id":"https:\/\/inspiremais.com\/blog\/#organization"},"image":{"@id":"https:\/\/inspiremais.com\/blog\/marketing-educacional-vale-a-pena-em-2024\/#primaryimage"},"thumbnailUrl":"https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/07\/Sera-que-vale-a-pena-investir-em-marketing-educacional-na-sua-instituicao_capa.png","keywords":["marketing digital","marketing digital na educa\u00e7\u00e3o","marketing educacional"],"articleSection":["Blog","Marketing Digital","Marketing\/Tend\u00eancias"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/inspiremais.com\/blog\/marketing-educacional-vale-a-pena-em-2024\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/inspiremais.com\/blog\/marketing-educacional-vale-a-pena-em-2024\/","url":"https:\/\/inspiremais.com\/blog\/marketing-educacional-vale-a-pena-em-2024\/","name":"Ser\u00e1 que vale a pena investir em marketing educacional na sua institui\u00e7\u00e3o?\u00a0 - Inspire+","isPartOf":{"@id":"https:\/\/inspiremais.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/inspiremais.com\/blog\/marketing-educacional-vale-a-pena-em-2024\/#primaryimage"},"image":{"@id":"https:\/\/inspiremais.com\/blog\/marketing-educacional-vale-a-pena-em-2024\/#primaryimage"},"thumbnailUrl":"https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/07\/Sera-que-vale-a-pena-investir-em-marketing-educacional-na-sua-instituicao_capa.png","datePublished":"2024-07-18T14:08:56+00:00","dateModified":"2025-07-08T19:43:08+00:00","inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/inspiremais.com\/blog\/marketing-educacional-vale-a-pena-em-2024\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/inspiremais.com\/blog\/marketing-educacional-vale-a-pena-em-2024\/#primaryimage","url":"https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/07\/Sera-que-vale-a-pena-investir-em-marketing-educacional-na-sua-instituicao_capa.png","contentUrl":"https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/07\/Sera-que-vale-a-pena-investir-em-marketing-educacional-na-sua-instituicao_capa.png","width":1080,"height":1080,"caption":"marketing educacional"},{"@type":"WebSite","@id":"https:\/\/inspiremais.com\/blog\/#website","url":"https:\/\/inspiremais.com\/blog\/","name":"INSPIRE+","description":"Estrat\u00e9gias","publisher":{"@id":"https:\/\/inspiremais.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/inspiremais.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/inspiremais.com\/blog\/#organization","name":"INSPIRE+ MARKETING EDUCACIONAL","url":"https:\/\/inspiremais.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/inspiremais.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/11\/Apenas_Inspire-03.png","contentUrl":"https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/11\/Apenas_Inspire-03.png","width":4501,"height":1279,"caption":"INSPIRE+ MARKETING EDUCACIONAL"},"image":{"@id":"https:\/\/inspiremais.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/inspiremaismktdigital","https:\/\/www.instagram.com\/inspiremaisdigital"]},{"@type":"Person","@id":"https:\/\/inspiremais.com\/blog\/#\/schema\/person\/e1a307a4d2b71ac3dd5a6b554ce2fcfc","name":"Andrey Schmitt","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/inspiremais.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7813ef75e249c4598b87de5eb1415de045890396aae13d73dd1be2b316685046?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7813ef75e249c4598b87de5eb1415de045890396aae13d73dd1be2b316685046?s=96&d=mm&r=g","caption":"Andrey Schmitt"},"description":"Meu nome \u00e9 Andrey, sou Gestor de Ensino e CEO na Inspire Mais, a maior ag\u00eancia do segmento educacional do pa\u00eds. Sou formado em Administra\u00e7\u00e3o, Gastronomia e possuo MBA em Estrat\u00e9gias de Mercado. H\u00e1 12 anos atuo e vivo a educa\u00e7\u00e3o, tendo como prop\u00f3sito pessoal conectar pessoas aos seus sonhos e objetivos atrav\u00e9s de meus neg\u00f3cios e clientes!","sameAs":["linkedin.com\/in\/andrey-schmitt-39ba829b"],"url":"https:\/\/inspiremais.com\/blog\/author\/andrey-schmitt\/"}]}},"_links":{"self":[{"href":"https:\/\/inspiremais.com\/blog\/wp-json\/wp\/v2\/posts\/4442","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inspiremais.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/inspiremais.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/inspiremais.com\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/inspiremais.com\/blog\/wp-json\/wp\/v2\/comments?post=4442"}],"version-history":[{"count":4,"href":"https:\/\/inspiremais.com\/blog\/wp-json\/wp\/v2\/posts\/4442\/revisions"}],"predecessor-version":[{"id":5058,"href":"https:\/\/inspiremais.com\/blog\/wp-json\/wp\/v2\/posts\/4442\/revisions\/5058"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inspiremais.com\/blog\/wp-json\/wp\/v2\/media\/4444"}],"wp:attachment":[{"href":"https:\/\/inspiremais.com\/blog\/wp-json\/wp\/v2\/media?parent=4442"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inspiremais.com\/blog\/wp-json\/wp\/v2\/categories?post=4442"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/inspiremais.com\/blog\/wp-json\/wp\/v2\/tags?post=4442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}