{"id":4445,"date":"2024-07-23T09:58:50","date_gmt":"2024-07-23T12:58:50","guid":{"rendered":"https:\/\/inspiremais.com\/blog\/?p=4445"},"modified":"2024-07-23T09:58:54","modified_gmt":"2024-07-23T12:58:54","slug":"captacao-de-novos-alunos-na-black-friday","status":"publish","type":"post","link":"https:\/\/inspiremais.com\/blog\/captacao-de-novos-alunos-na-black-friday\/","title":{"rendered":"4 dicas para capta\u00e7\u00e3o de novos alunos na Black Friday"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabela de conte\u00fado\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/inspiremais.com\/blog\/captacao-de-novos-alunos-na-black-friday\/#O_que_e_Black_Friday\" >O que \u00e9 Black Friday?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/inspiremais.com\/blog\/captacao-de-novos-alunos-na-black-friday\/#Como_a_Black_Friday_ajuda_na_captacao_de_alunos\" >Como a Black Friday ajuda na capta\u00e7\u00e3o de alunos?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/inspiremais.com\/blog\/captacao-de-novos-alunos-na-black-friday\/#Ofereca_isencao_ou_desconto_na_taxa_de_matricula\" >Ofere\u00e7a isen\u00e7\u00e3o ou desconto na taxa de matr\u00edcula<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/inspiremais.com\/blog\/captacao-de-novos-alunos-na-black-friday\/#De_descontos_na_mensalidade\" >D\u00ea descontos na mensalidade<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/inspiremais.com\/blog\/captacao-de-novos-alunos-na-black-friday\/#Faca_parcerias_e_promocoes_conjuntas\" >Fa\u00e7a parcerias e promo\u00e7\u00f5es conjuntas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/inspiremais.com\/blog\/captacao-de-novos-alunos-na-black-friday\/#Ofereca_vantagens_para_quem_indicar_novos_alunos\" >Ofere\u00e7a vantagens para quem indicar novos alunos<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/inspiremais.com\/blog\/captacao-de-novos-alunos-na-black-friday\/#Conclusao\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div>\n<p>A Black Friday \u00e9 um evento que j\u00e1 se consolidou no calend\u00e1rio comercial mundial, oferecendo uma infinidade de promo\u00e7\u00f5es e descontos irresist\u00edveis. Embora tradicionalmente associado ao varejo, o impacto da <a href=\"https:\/\/pt.wikipedia.org\/wiki\/Black_Friday\" data-type=\"link\" data-id=\"https:\/\/pt.wikipedia.org\/wiki\/Black_Friday\">Black Friday<\/a> se estendeu a diversos setores, incluindo o educacional.<\/p>\n\n\n\n<p>Para institui\u00e7\u00f5es de ensino, essa data representa uma oportunidade \u00fanica de atrair novos alunos e fortalecer sua base de matriculados.&nbsp;<\/p>\n\n\n\n<p><strong>Mas como se destacar e aproveitar ao m\u00e1ximo essa ocasi\u00e3o?<\/strong><\/p>\n\n\n\n<p>Neste artigo, vamos entender como a Black Friday pode ajudar na capta\u00e7\u00e3o de alunos, apresentando <strong>quatro estrat\u00e9gias eficazes: isen\u00e7\u00e3o ou desconto na taxa de matr\u00edcula, descontos nas mensalidades, parcerias e promo\u00e7\u00f5es conjuntas, e vantagens para indica\u00e7\u00f5es de novos alunos.<\/strong><\/p>\n\n\n\n<p><strong><em>Continue a leitura!<\/em><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"O_que_e_Black_Friday\"><\/span>O que \u00e9 Black Friday?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"632\" src=\"https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/05\/image-9-1024x632.png\" alt=\"\" class=\"wp-image-4245\" style=\"width:1170px;height:auto\" srcset=\"https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/05\/image-9-1024x632.png 1024w, https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/05\/image-9-300x185.png 300w, https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/05\/image-9-768x474.png 768w, https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/05\/image-9-750x463.png 750w, https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/05\/image-9.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>A Black Friday \u00e9 um evento anual de compras que teve origem nos Estados Unidos e ocorre na quarta sexta-feira de novembro, logo ap\u00f3s o Dia de A\u00e7\u00e3o de Gra\u00e7as. Inicialmente conhecida pelas promo\u00e7\u00f5es agressivas no varejo, essa data se espalhou pelo mundo e tornou-se uma data estrat\u00e9gica para diversos setores, incluindo a educa\u00e7\u00e3o. Institui\u00e7\u00f5es de ensino aproveitam esse per\u00edodo para oferecer condi\u00e7\u00f5es especiais, visando atrair novos alunos e aumentar suas matr\u00edculas para o pr\u00f3ximo ano letivo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Como_a_Black_Friday_ajuda_na_captacao_de_alunos\"><\/span>Como a Black Friday ajuda na capta\u00e7\u00e3o de alunos?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"632\" src=\"https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/04\/image-27-1024x632.png\" alt=\"\" class=\"wp-image-4161\" style=\"width:1170px;height:auto\" srcset=\"https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/04\/image-27-1024x632.png 1024w, https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/04\/image-27-300x185.png 300w, https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/04\/image-27-768x474.png 768w, https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/04\/image-27-750x463.png 750w, https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2024\/04\/image-27.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>A Black Friday oferece uma oportunidade \u00fanica para institui\u00e7\u00f5es de ensino que desejam atrair novos alunos.&nbsp;<\/p>\n\n\n\n<p>As promo\u00e7\u00f5es e descontos exclusivos s\u00e3o um grande incentivo para que fam\u00edlias e estudantes tomem decis\u00f5es r\u00e1pidas e aproveitem as vantagens oferecidas.&nbsp;<\/p>\n\n\n\n<p><strong>Abaixo, destacamos quatro estrat\u00e9gias que podem ser eficazes para aumentar a capta\u00e7\u00e3o de novos alunos durante a Black Friday.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ofereca_isencao_ou_desconto_na_taxa_de_matricula\"><\/span>Ofere\u00e7a isen\u00e7\u00e3o ou desconto na taxa de matr\u00edcula<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Uma das maiores barreiras para novos alunos \u00e9 o custo inicial da matr\u00edcula. Durante a Black Friday, oferecer isen\u00e7\u00e3o total ou parcial desta taxa pode ser um grande atrativo. Esse incentivo pode ser decisivo para que muitos interessados se matriculem.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"De_descontos_na_mensalidade\"><\/span>D\u00ea descontos na mensalidade<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Oferecer descontos nas mensalidades \u00e9 uma estrat\u00e9gia eficaz para atrair novos alunos. Esses descontos podem ser aplicados de diversas maneiras, como redu\u00e7\u00e3o no valor das primeiras mensalidades ou um desconto cont\u00ednuo durante todo o curso.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Faca_parcerias_e_promocoes_conjuntas\"><\/span>Fa\u00e7a parcerias e promo\u00e7\u00f5es conjuntas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Parcerias com outras empresas ou institui\u00e7\u00f5es podem aumentar significativamente o alcance das suas promo\u00e7\u00f5es. Com as parcerias de lojas de materiais escolares, livrarias ou at\u00e9 mesmo academias, voc\u00ea pode criar pacotes promocionais que atraiam um p\u00fablico maior e diversificado.<\/p>\n\n\n\n<p><strong>Exemplo:<\/strong> &#8220;Black Friday em Parceria! Matricule-se e ganhe um voucher de desconto em nossos parceiros.&#8221;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ofereca_vantagens_para_quem_indicar_novos_alunos\"><\/span>Ofere\u00e7a vantagens para quem indicar novos alunos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Um programa de indica\u00e7\u00f5es pode ser uma ferramenta poderosa para captar novos alunos. Ofere\u00e7a vantagens atrativas para alunos atuais e suas fam\u00edlias que indicarem novos estudantes, como descontos adicionais, brindes ou at\u00e9 mesmo pr\u00eamios maiores.<\/p>\n\n\n\n<p><strong>Exemplo:<\/strong> &#8220;Indique e Ganhe na Black Friday: Para cada novo aluno indicado e matriculado, voc\u00ea ganha um m\u00eas de mensalidade gr\u00e1tis!&#8221;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusao\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A Black Friday \u00e9 uma excelente oportunidade para institui\u00e7\u00f5es de ensino atra\u00edrem novos alunos e se destacarem no mercado.<\/p>\n\n\n\n<p>Com estrat\u00e9gias bem elaboradas, como isen\u00e7\u00e3o de matr\u00edcula, descontos nas mensalidades, parcerias e programas de indica\u00e7\u00e3o, voc\u00ea pode captar novos alunos de forma eficaz e come\u00e7ar o pr\u00f3ximo ano letivo com turmas cheias.<\/p>\n\n\n\n<p><strong>Prepare-se para aproveitar ao m\u00e1ximo essa data e transformar a Black Friday em um grande sucesso para sua institui\u00e7\u00e3o!<\/strong><\/p>\n\n\n\n<p>E para alcan\u00e7ar o sucesso no mercado da educa\u00e7\u00e3o com o aux\u00edlio do marketing digital, conte com a<strong> Inspire<\/strong>, somos especializados em impulsionar institui\u00e7\u00f5es educacionais.<\/p>\n\n\n\n<p><strong>Nosso time j\u00e1 superou as metas de matr\u00edculas em diversos pa\u00edses, incluindo Estados Unidos, Angola, Canad\u00e1 e em todo o territ\u00f3rio brasileiro!<\/strong><\/p>\n\n\n\n<p><strong>D\u00ea o primeiro passo para alavancar sua institui\u00e7\u00e3o de ensino marcando uma reuni\u00e3o gratuita com um de nossos especialistas. Clique no bot\u00e3o abaixo e descubra como a Inspire&nbsp; pode ajudar a sua institui\u00e7\u00e3o a alcan\u00e7ar novos patamares de sucesso.<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/forms.inspiremais.com\/diretorio?utm_source=site&amp;utm_medium=blog\"><strong>Quero investir no marketing digital!&nbsp;<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Black Friday \u00e9 um evento que j\u00e1 se consolidou no calend\u00e1rio comercial mundial, oferecendo uma infinidade de promo\u00e7\u00f5es e descontos irresist\u00edveis. Embora tradicionalmente associado ao varejo, o impacto da Black Friday se estendeu a diversos setores, incluindo o educacional. Para institui\u00e7\u00f5es de ensino, essa data representa uma oportunidade \u00fanica de atrair novos alunos e [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":4447,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56,1,52],"tags":[97,78,79,93],"class_list":["post-4445","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-atendimento","category-blog","category-matriculas","tag-black-friday","tag-marketing-digital","tag-marketing-digital-na-educacao","tag-marketing-educacional"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 dicas para capta\u00e7\u00e3o de novos alunos na Black Friday - Inspire+<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inspiremais.com\/blog\/captacao-de-novos-alunos-na-black-friday\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 dicas para capta\u00e7\u00e3o de novos alunos na Black Friday - Inspire+\" \/>\n<meta property=\"og:description\" content=\"A Black Friday \u00e9 um evento que j\u00e1 se consolidou no calend\u00e1rio comercial mundial, oferecendo uma infinidade de promo\u00e7\u00f5es e descontos irresist\u00edveis. 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