{"id":668,"date":"2023-06-13T21:26:30","date_gmt":"2023-06-14T00:26:30","guid":{"rendered":"https:\/\/inspiremais.com\/blog\/?p=668"},"modified":"2025-07-08T13:42:15","modified_gmt":"2025-07-08T16:42:15","slug":"os-desafios-de-anunciar-no-digital","status":"publish","type":"post","link":"https:\/\/inspiremais.com\/blog\/os-desafios-de-anunciar-no-digital\/","title":{"rendered":"Os Desafios de Anunciar no Digital"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabela de conte\u00fado\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/inspiremais.com\/blog\/os-desafios-de-anunciar-no-digital\/#Os_Desafios_de_Anunciar_no_Digital\" >Os Desafios de Anunciar no Digital<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/inspiremais.com\/blog\/os-desafios-de-anunciar-no-digital\/#Sem_objetivo_sem_estrategia\" >Sem objetivo, sem estrat\u00e9gia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/inspiremais.com\/blog\/os-desafios-de-anunciar-no-digital\/#Todo_mundo_ou_ninguem\" >Todo mundo ou ningu\u00e9m?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/inspiremais.com\/blog\/os-desafios-de-anunciar-no-digital\/#Queimou_a_largada\" >Queimou a largada<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"668\" class=\"elementor elementor-668\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c44350e elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c44350e\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-200d059\" data-id=\"200d059\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-762b7f2 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-heading\" data-id=\"762b7f2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Os_Desafios_de_Anunciar_no_Digital\"><\/span>Os Desafios de Anunciar no Digital<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24417ae elementor-widget elementor-widget-text-editor\" data-id=\"24417ae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"bsf-rt-reading-time\"><span class=\"bsf-rt-display-label\" prefix=\"Tempo de leitura estimado:\">\n\t\t<\/span> <span class=\"bsf-rt-display-time\" reading_time=\"3\"><\/span> \n\t\t<span class=\"bsf-rt-display-postfix\" postfix=\"mins\"><\/span><\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97e08f8 elementor-widget elementor-widget-text-editor\" data-id=\"97e08f8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Jogar dinheiro fora \u00e9 o que acontece quando voc\u00ea anuncia sua institui\u00e7\u00e3o sem conhecer as plataformas e suas regras. A internet n\u00e3o \u00e9 t\u00e3o simples assim: pra captar e converter mais alunos, voc\u00ea vai precisar de um pouco mais do que dinheiro e vontade.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f3753f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4f3753f\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-22ebe71 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"22ebe71\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dc668de\" data-id=\"dc668de\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c58fb47 elementor-widget elementor-widget-text-editor\" data-id=\"c58fb47\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"col-12 flex\"><div class=\"col-12\"><p>Muitas institui\u00e7\u00f5es de ensino est\u00e3o se aventurando e anunciando seus cursos no digital sem saber que h\u00e1 diversos obst\u00e1culos al\u00e9m dos grandes desafios para se destacar da concorr\u00eancia.\u00a0<span class=\"bold\"><strong>Por falta de conhecimento das burocracias e processos, algumas perdem dinheiro e desistem de conquistar mais alunos e visibilidade no digital.<\/strong>\u00a0<\/span>Mas quem n\u00e3o arrisca n\u00e3o petisca, por isso continue lendo se voc\u00ea quer entender um pouco de como funciona a din\u00e2mica dos an\u00fancios na internet.<\/p><\/div><\/div><div class=\"col-12 flex\"><div class=\"col-12\"><p>ADS \u00e9 uma sigla que vem da palavra Advertisement, do portugu\u00eas An\u00fancios, e trata sobre como voc\u00ea pode anunciar um produto ou servi\u00e7o na internet para diversas pessoas atrav\u00e9s de plataformas como Facebook ADS, Instagram ADS e as redes sociais em geral.\u00a0<span class=\"bold\"><strong>Essas plataformas possuem diretrizes e regras que podem fazer alguns gestores perderem dinheiro se n\u00e3o tomarem cuidado, mas que podem dar muitos clientes aos que souberem como e quando anunciar.<\/strong>\u00a0<\/span>Vamos por partes que a gente chega l\u00e1<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f0c72c4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f0c72c4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b90b1eb\" data-id=\"b90b1eb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bd8dc9e elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"bd8dc9e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Sem_objetivo_sem_estrategia\"><\/span>Sem objetivo, sem estrat\u00e9gia\n<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-559e7aa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"559e7aa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0ab82dc\" data-id=\"0ab82dc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a68e05f elementor-widget elementor-widget-image\" data-id=\"a68e05f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"667\" src=\"https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2023\/06\/ARTE_BLOG_1-1.png\" class=\"attachment-full size-full wp-image-672\" alt=\"\" srcset=\"https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2023\/06\/ARTE_BLOG_1-1.png 1080w, https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2023\/06\/ARTE_BLOG_1-1-300x185.png 300w, https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2023\/06\/ARTE_BLOG_1-1-1024x632.png 1024w, https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2023\/06\/ARTE_BLOG_1-1-768x474.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a959a80\" data-id=\"a959a80\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-17087a3 elementor-widget elementor-widget-text-editor\" data-id=\"17087a3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span class=\"bold\">Se voc\u00ea n\u00e3o sabe nem qual \u00e9 a linha de chegada, nunca vai saber se ganhou ou se perdeu a competi\u00e7\u00e3o.<\/span><\/strong><\/p><p>Na hora de anunciar, tenha objetivos em mente porque\u00a0<strong><span class=\"bold\">sem definir um destino final voc\u00ea nunca vai saber qual \u00e9 o melhor caminho para chegar at\u00e9 l\u00e1.<\/span><\/strong><\/p><p>Voc\u00ea quer matricular mais? Quer fechar turma rapidamente? Quer aumentar o engajamento e o n\u00famero de seguidores da institui\u00e7\u00e3o?<\/p><p><strong><span class=\"bold\">Comece definindo o que voc\u00ea quer alcan\u00e7ar para depois definir como vai conseguir isso.<\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cb19bce elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cb19bce\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6a826db\" data-id=\"6a826db\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c9b5a0d elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"c9b5a0d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Todo_mundo_ou_ninguem\"><\/span>Todo mundo ou ningu\u00e9m?<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9dda6a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9dda6a7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fffa155\" data-id=\"fffa155\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-398f4eb elementor-widget elementor-widget-text-editor\" data-id=\"398f4eb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"bold\"><strong>Voc\u00ea quer atingir todo mundo e, bem no fim, n\u00e3o atinge ningu\u00e9m.<\/strong>\u00a0<\/span>Isso acontece porque voc\u00ea quer generalizar algo que muitas vezes tem que ser espec\u00edfico. Quanto mais geral voc\u00ea for em sua abordagem, mais gente vai atingir e isso tem dois lados assim como tudo na vida.<\/p><p>O bom: muita gente vai ter acesso ao seu an\u00fancio e pode se interessar pelo que voc\u00ea oferece.<br \/>O ruim: muita gente vai ter acesso, mas o produto\/servi\u00e7o n\u00e3o tem nada a ver com a pessoa e com sua realidade.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7a21117\" data-id=\"7a21117\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-100c34a elementor-widget elementor-widget-image\" data-id=\"100c34a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"667\" src=\"https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2023\/06\/ARTE_BLOG_2.png\" class=\"attachment-full size-full wp-image-671\" alt=\"\" srcset=\"https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2023\/06\/ARTE_BLOG_2.png 1080w, https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2023\/06\/ARTE_BLOG_2-300x185.png 300w, https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2023\/06\/ARTE_BLOG_2-1024x632.png 1024w, https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2023\/06\/ARTE_BLOG_2-768x474.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a0a41f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1a0a41f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-597497b\" data-id=\"597497b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-20db80c elementor-widget elementor-widget-text-editor\" data-id=\"20db80c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>E \u00e9 por isso que a segmenta\u00e7\u00e3o \u00e9 t\u00e3o importante, ela fala sobre\u00a0<strong><span class=\"bold\">as necessidades, os interesses, as caracter\u00edsticas demogr\u00e1ficas e a capacidade financeira de um lead<\/span><span class=\"bold\">, te ajudando a ser mais espec\u00edfico em sua abordagem e assim te dando mais chances de transform\u00e1-lo em aluno.<\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bc1c9b4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bc1c9b4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3c8ab44\" data-id=\"3c8ab44\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-439dc78 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"439dc78\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Queimou_a_largada\"><\/span>Queimou a largada\n<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-11c30ad elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"11c30ad\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f44ab74\" data-id=\"f44ab74\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f664962 elementor-widget elementor-widget-image\" data-id=\"f664962\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"667\" src=\"https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2023\/06\/ARTE_BLOG_3.png\" class=\"attachment-full size-full wp-image-670\" alt=\"\" srcset=\"https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2023\/06\/ARTE_BLOG_3.png 1080w, https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2023\/06\/ARTE_BLOG_3-300x185.png 300w, https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2023\/06\/ARTE_BLOG_3-1024x632.png 1024w, https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2023\/06\/ARTE_BLOG_3-768x474.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-561128a\" data-id=\"561128a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b33bb22 elementor-widget elementor-widget-text-editor\" data-id=\"b33bb22\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>T\u00e1 tudo certo pra subir a campanha. Mas voc\u00ea errou no b\u00e1sico, no m\u00ednimo, no \u00f3bvio.\u00a0<strong><span class=\"bold\">Voc\u00ea postou sem conhecer as regras e perdeu dinheiro quando a plataforma barrou o an\u00fancio.<\/span><\/strong><\/p><div class=\"col-12 flex\"><div class=\"col-12\"><p>Postar um an\u00fancio sem saber que ele vai ser barrado dependendo de alguns fatores \u00e9 muito comum entre os gestores que n\u00e3o conhecem as regras da plataforma e o algoritmo.<\/p><p>O digital n\u00e3o \u00e9 uma terra sem lei.\u00a0<strong><span class=\"bold\">Ele possui regras, diretrizes e quem n\u00e3o entende sua din\u00e2mica perde dinheiro ao subir um an\u00fancio que acaba sendo barrado.<\/span><\/strong> N\u00e3o d\u00e1 pra sair anunciando sem entender de burocracia digital.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-593e597 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"593e597\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26fa16b\" data-id=\"26fa16b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1504f2d elementor-align-center e-transform elementor-widget elementor-widget-button\" data-id=\"1504f2d\" data-element_type=\"widget\" id=\"botao-whatsapp\" data-settings=\"{&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.1,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/inspiremais.com\/central-de-conteudos-marketing\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Baixar Ebooks Gratuitos<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eba23c3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eba23c3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e958ced\" data-id=\"e958ced\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c135938 elementor-widget elementor-widget-text-editor\" data-id=\"c135938\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"bold\"><strong>Anunciar na internet pode ser absurdamente vantajoso se voc\u00ea tiver o direcionamento de quem conhece as regras das plataformas e entende a din\u00e2mica da internet.<\/strong>\u00a0<\/span>Se voc\u00ea for na sorte, vai depender dela para n\u00e3o perder o que investiu e pra ter algum resultado positivo. N\u00e3o deixe sua meta de matr\u00edculas nas m\u00e3os do acaso, a INSPIRE tem resultados melhores e mais concretos do que os que voc\u00ea est\u00e1 conseguindo sozinho.<\/p><p><strong><span class=\"bold\">Baixe gratuitamente o conte\u00fado que preparamos para voc\u00ea desvendar os segredos do Social Media para sua institui\u00e7\u00e3o de ensino clicando aqui:<\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0813ff6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0813ff6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-33039fb\" data-id=\"33039fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a9e6e72 elementor-align-center e-transform elementor-widget elementor-widget-button\" data-id=\"a9e6e72\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.1,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/wa.me\/5547999534728?text=Ol%C3%A1%2C+quero+matricular+mais%21\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Falar pelo WhatsApp<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Jogar dinheiro fora \u00e9 o que acontece quando voc\u00ea anuncia sua institui\u00e7\u00e3o sem conhecer as plataformas e suas regras. A internet n\u00e3o \u00e9 t\u00e3o simples assim: pra captar e converter mais alunos, voc\u00ea vai precisar de um pouco mais do que dinheiro e vontade.<\/p>\n","protected":false},"author":9,"featured_media":677,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-668","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Os Desafios de Anunciar no Digital - Inspire+<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Os Desafios de Anunciar no Digital - Inspire+\" \/>\n<meta property=\"og:description\" content=\"Jogar dinheiro fora \u00e9 o que acontece quando voc\u00ea anuncia sua institui\u00e7\u00e3o sem conhecer as plataformas e suas regras. A internet n\u00e3o \u00e9 t\u00e3o simples assim: pra captar e converter mais alunos, voc\u00ea vai precisar de um pouco mais do que dinheiro e vontade.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/inspiremais.com\/blog\/os-desafios-de-anunciar-no-digital\/\" \/>\n<meta property=\"og:site_name\" content=\"Inspire+\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inspiremaismktdigital\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-14T00:26:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-08T16:42:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2023\/06\/ARTE_DA_CAPA-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Andrey Schmitt\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andrey Schmitt\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/inspiremais.com\/blog\/os-desafios-de-anunciar-no-digital\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/inspiremais.com\/blog\/os-desafios-de-anunciar-no-digital\/\"},\"author\":{\"name\":\"Andrey Schmitt\",\"@id\":\"https:\/\/inspiremais.com\/blog\/#\/schema\/person\/e1a307a4d2b71ac3dd5a6b554ce2fcfc\"},\"headline\":\"Os Desafios de Anunciar no Digital\",\"datePublished\":\"2023-06-14T00:26:30+00:00\",\"dateModified\":\"2025-07-08T16:42:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/inspiremais.com\/blog\/os-desafios-de-anunciar-no-digital\/\"},\"wordCount\":680,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/inspiremais.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/inspiremais.com\/blog\/os-desafios-de-anunciar-no-digital\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2023\/06\/ARTE_DA_CAPA-1.png\",\"articleSection\":[\"Marketing Digital\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/inspiremais.com\/blog\/os-desafios-de-anunciar-no-digital\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/inspiremais.com\/blog\/os-desafios-de-anunciar-no-digital\/\",\"url\":\"https:\/\/inspiremais.com\/blog\/os-desafios-de-anunciar-no-digital\/\",\"name\":\"Os Desafios de Anunciar no Digital - 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