{"id":883,"date":"2023-05-02T19:19:19","date_gmt":"2023-05-02T22:19:19","guid":{"rendered":"https:\/\/inspiremais.com\/blog\/?p=883"},"modified":"2024-02-28T18:29:20","modified_gmt":"2024-02-28T21:29:20","slug":"educacao-comercial-abordando-o-cliente","status":"publish","type":"post","link":"https:\/\/inspiremais.com\/blog\/educacao-comercial-abordando-o-cliente\/","title":{"rendered":"Educa\u00e7\u00e3o Comercial: abordando o cliente"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabela de conte\u00fado\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/inspiremais.com\/blog\/educacao-comercial-abordando-o-cliente\/#Educacao_Comercial_abordando_o_cliente\" >Educa\u00e7\u00e3o Comercial: abordando o cliente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/inspiremais.com\/blog\/educacao-comercial-abordando-o-cliente\/#RAPPORT\" >RAPPORT<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/inspiremais.com\/blog\/educacao-comercial-abordando-o-cliente\/#Transformando_um_servico_em_uma_solucao\" >Transformando um servi\u00e7o em uma solu\u00e7\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/inspiremais.com\/blog\/educacao-comercial-abordando-o-cliente\/#Conscientizando_o_cliente\" >Conscientizando o cliente<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div><h2><span class=\"ez-toc-section\" id=\"Educacao_Comercial_abordando_o_cliente\"><\/span>Educa\u00e7\u00e3o Comercial: abordando o cliente<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<span class=\"bsf-rt-reading-time\"><span class=\"bsf-rt-display-label\" prefix=\"Tempo de leitura estimado:\">\n\t\t<\/span> <span class=\"bsf-rt-display-time\" reading_time=\"3\"><\/span> \n\t\t<span class=\"bsf-rt-display-postfix\" postfix=\"mins\"><\/span><\/span>\n<p>Com o cliente, n\u00e3o temos muita op\u00e7\u00e3o. Ou o santo bate ou rebate. risos. E como toda pessoa, o potencial cliente passa pelo processo de primeira impress\u00e3o, de amor (ou desconfian\u00e7a) \u00e0 primeira vista e, para que voc\u00ea seja marcante de uma forma positiva, boas pr\u00e1ticas e dicas a serem seguidas podem te ajudar na abordagem comercial. Continue lendo para conferir!<\/p>\n<p>At\u00e9 que a venda tenha sido efetuada, h\u00e1 um longo caminho para se trilhar e, verdade seja dita, n\u00e3o importa qu\u00e3o bom seja um produto, se o atendimento for ruim a venda est\u00e1 perdida, mas\u00a0<strong>se o atendimento for bom, com toda certeza, \u00e9 poss\u00edvel vender um produto razo\u00e1vel.<\/strong><\/p>\n<p>A quest\u00e3o principal \u00e9 que o ser humano guia-se, primeiramente, pelo c\u00e9rebro crocodiliano ou instintivo, que \u00e9 a parte respons\u00e1vel pela sobreviv\u00eancia e regula\u00e7\u00e3o das necessidades prim\u00e1rias, como fome e sede. Isso significa que quando algu\u00e9m se aproxima tentando\u00a0<strong>vender algo de forma expl\u00edcita<\/strong>,\u00a0a probabilidade de que essa pessoa se feche e crie in\u00fameras obje\u00e7\u00f5es \u00e9 muito alta.<\/p>\n<p>Com isso quero dizer que n\u00e3o \u00e9 um simples \u201coi!\u201d acompanhado de um sorriso que garantir\u00e1 a venda.\u00a0<strong>Vai muito, muito al\u00e9m disso.<\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"RAPPORT\"><\/span>RAPPORT<br \/>\n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><em>Rapport<\/em>\u00a0\u00e9 uma palavra que deriva do franc\u00eas \u201crapporteur\u201d, e significa<strong>\u00a0<\/strong><strong>\u201ccriar uma rela\u00e7\u00e3o\u201d<\/strong>.\u00a0Segundo Anthony Robbins, um dos respons\u00e1veis pela populariza\u00e7\u00e3o do conceito de programa\u00e7\u00e3o neurolingu\u00edstica:<\/p>\n<p><strong>\u201crapport \u00e9 a capacidade de entrar no mundo de algu\u00e9m, faz\u00ea-lo sentir que voc\u00ea o entende e que voc\u00eas t\u00eam um forte la\u00e7o em comum. \u00c9 a capacidade de ir totalmente do seu mapa do mundo para o mapa do mundo dele\u201d.<\/strong><\/p>\n<p>Em outras palavras, sabe aquela primeira impress\u00e3o extremamente positiva? Isso \u00e9 o rapport, quando\u00a0<strong>voc\u00ea e o cliente est\u00e3o na mesma sintonia e estabelecem uma conex\u00e3o fundamentada no respeito, na empatia e na confian\u00e7a.<\/strong><\/p>\n<p><strong>Se voc\u00ea gostaria de saber mais sobre como gerar rapport durante a abordagem comercial, baixe o conte\u00fado disponibilizado gratuitamente abaixo!<\/strong><\/p>\n<p>\t\t\t<a role=\"button\"><br \/>\n\t\t\t\t\t\tManual de Educa\u00e7\u00e3o Comercial<br \/>\n\t\t\t\t\t<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Transformando_um_servico_em_uma_solucao\"><\/span>Transformando um servi\u00e7o em uma solu\u00e7\u00e3o<br \/>\n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2023\/05\/fdbcb00858c0f34f9ea5829857659b4d1683035923-1024x1024.png\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2023\/05\/fdbcb00858c0f34f9ea5829857659b4d1683035923-1024x1024.png 1024w, https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2023\/05\/fdbcb00858c0f34f9ea5829857659b4d1683035923-300x300.png 300w, https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2023\/05\/fdbcb00858c0f34f9ea5829857659b4d1683035923-150x150.png 150w, https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2023\/05\/fdbcb00858c0f34f9ea5829857659b4d1683035923-768x768.png 768w, https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2023\/05\/fdbcb00858c0f34f9ea5829857659b4d1683035923.png 1080w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<p>Por que uma pessoa se matricularia na sua escola de idiomas quando h\u00e1 in\u00fameras outras? A resposta \u00e9 que a sua n\u00e3o deve vender cursos, mas\u00a0<strong>a realiza\u00e7\u00e3o do sonho de falar uma l\u00edngua alternativa, de ter um sal\u00e1rio melhor e oportunidades mais vantajosas no mercado de trabalho.<\/strong><\/p>\n<p>Para comunicar isso ao cliente, voc\u00ea precisa de uma abordagem estrat\u00e9gica, capaz de transformar o servi\u00e7o em solu\u00e7\u00e3o e o pre\u00e7o em investimento.<\/p>\n<p>Foque nos diferenciais da sua institui\u00e7\u00e3o de ensino mais do que nas caracter\u00edsticas do m\u00e9todo em si mostrando, por exemplo, os materiais de apoio digitais e as aulas que fogem do convencional (como as que envolvem m\u00fasica e culin\u00e1ria) para que o cliente saiba que sua experi\u00eancia ser\u00e1 mais proveitosa e que ter\u00e1 op\u00e7\u00f5es alternativas para acessar o conhecimento.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conscientizando_o_cliente\"><\/span>Conscientizando o cliente<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Voc\u00ea prefere sentir o cheiro do perfume na sua pele ou ouvir sobre qu\u00e3o linda a embalagem \u00e9? Voc\u00ea at\u00e9 pode preferir a segunda op\u00e7\u00e3o, mas a real utilidade do perfume n\u00e3o \u00e9 ser bonito, mas cheiroso.<\/p>\n<p>Ou seja, priorize as conquistas que o aluno vai ter com seu servi\u00e7o \u00e0s caracter\u00edsticas, pois\u00a0<strong>ele precisa de exemplos pr\u00e1ticos na manga para visualizar como ele pode se beneficiar do que voc\u00ea est\u00e1 oferecendo.<\/strong><\/p>\n<p>Dessa forma, fale sobre alunos que queriam atingir os mesmos objetivos que a pessoa que voc\u00ea est\u00e1 abordando e que conseguiram atrav\u00e9s da sua institui\u00e7\u00e3o.\u00a0<strong>Os depoimentos dos clientes satisfeitos v\u00e3o te ajudar a aumentar a credibilidade na sua argumenta\u00e7\u00e3o.<\/strong><\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2023\/05\/16fc926ec33f57028a030c81408c9e4c1683035945-1024x1024.png\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2023\/05\/16fc926ec33f57028a030c81408c9e4c1683035945-1024x1024.png 1024w, https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2023\/05\/16fc926ec33f57028a030c81408c9e4c1683035945-300x300.png 300w, https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2023\/05\/16fc926ec33f57028a030c81408c9e4c1683035945-150x150.png 150w, https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2023\/05\/16fc926ec33f57028a030c81408c9e4c1683035945-768x768.png 768w, https:\/\/inspiremais.com\/blog\/wp-content\/uploads\/2023\/05\/16fc926ec33f57028a030c81408c9e4c1683035945.png 1080w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<p>Sem levar em conta alguns fatores como o tipo de servi\u00e7o\/produto oferecido, o perfil do cliente e a concorr\u00eancia, a PwC, uma das maiores multinacionais de consultoria do mundo, levanta que 73% dos consumidores afirmam que a experi\u00eancia de atendimento \u00e9 um fator decisivo na hora de bater o martelo.<\/p>\n<p>E se voc\u00ea compreendeu a import\u00e2ncia que o atendimento tem na decis\u00e3o de compra do cliente e deseja potencializar sua abordagem para obter mais matr\u00edculas, n\u00e3o esque\u00e7a de baixar o material gratuito que preparamos para voc\u00ea!<\/p>\n<p>\t\t\t<a role=\"button\"><br \/>\n\t\t\t\t\t\tManual de Educa\u00e7\u00e3o Comercial<br \/>\n\t\t\t\t\t<\/a><\/p>\n<p>A INSPIRE est\u00e1 presente no Canad\u00e1, nos Estados Unidos da Am\u00e9rica (EUA), na Angola e em todo o territ\u00f3rio brasileiro com resultados em marketing digital para mais de 1.500 clientes, tendo gerado cerca de 2 milh\u00f5es de leads s\u00f3 em 2022. Se voc\u00ea quer ver sua institui\u00e7\u00e3o de ensino brilhando nas redes sociais, clique no bot\u00e3o abaixo para falar com a gente!<\/p>\n<p>\t\t\t<a href=\"https:\/\/wa.link\/hpnnh7\"><br \/>\n\t\t\t\t\t\tMinha meta de matr\u00edculas de 2023 pra ontem!<br \/>\n\t\t\t\t\t<\/a><\/p>\n<p><em><strong>Andrey Schmitt Damas, CEO da INSPIRE Marketing Digital.<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Com o cliente, n\u00e3o temos muita op\u00e7\u00e3o. Ou o santo bate ou rebate. risos. E como toda pessoa, o potencial cliente passa pelo processo de primeira impress\u00e3o, de amor (ou desconfian\u00e7a) \u00e0 primeira vista e, para que voc\u00ea seja marcante de uma forma positiva, boas pr\u00e1ticas e dicas a serem seguidas podem te ajudar na abordagem comercial. Continue lendo para conferir!<\/p>\n","protected":false},"author":1,"featured_media":884,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56],"tags":[],"class_list":["post-883","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-atendimento"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Educa\u00e7\u00e3o Comercial: abordando o cliente - Inspire+<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Educa\u00e7\u00e3o Comercial: abordando o cliente - Inspire+\" \/>\n<meta property=\"og:description\" content=\"Com o cliente, n\u00e3o temos muita op\u00e7\u00e3o. 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